Following the success of its Tamil Nadu leg with over 3 lakh pledges, the campaign expands to Karnataka to champion shared recognition in relationships.
Bengaluru, 30 July 2025: Sunfeast Marie Light, in collaboration with renowned actress Jyotika, has extended its thought-provoking campaign encouraging couples to feature both their names on their house nameplates—a symbolic yet powerful gesture of equality in partnerships. After witnessing a resounding response in Tamil Nadu, where over 3 lakh individuals pledged their support, the initiative now reaches households across Karnataka.
The campaign is rooted in the insight that shared acknowledgment within a relationship strengthens the emotional bond. A recent survey conducted by Sunfeast Marie Light revealed that two-thirds of households in Karnataka still feature only one partner’s name on the nameplate, often reflecting unequal recognition in the home.
With this initiative, the brand is calling on couples to celebrate their partnership not only through shared moments but through equal representation—beginning with a simple but meaningful change at their doorstep. Consumers can pledge their support by giving a missed call on 1800-315-7837, and those without dual-name nameplates will also receive assistance in designing a personalized version through the brand.
“Sunfeast Marie Light champions the idea of a strong team in every household,” said Ali Harris Shere, Chief Operating Officer, Biscuits & Cakes Business, ITC Foods. “In a relationship, both partners contribute equally to its strength. Through this campaign, we aim to spark a societal shift toward shared recognition. A nameplate with both partners’ names may seem small, but it speaks volumes about equality and respect.”
The campaign film features Jyotika in a heartfelt scenario where her husband surprises her with a new nameplate bearing both their names. The light-hearted exchange reinforces the theme that even small gestures can have a lasting impact on relationships. Jyotika concludes the film with a heartfelt appeal, encouraging couples to join the movement and become a “strong team” in every sense.
About Sunfeast Marie Light:
Sunfeast Marie Light is a popular biscuit brand under ITC Foods, known for promoting positivity, health, and meaningful connections through its campaigns. The brand continues to focus on stories and actions that reflect shared values and strong partnerships in everyday life.
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