“Letter to Bappa” beautifully captures the essence of devotion, joy, and shared meals, conceptualized by AlphaX
Mumbai, August 23, 2025: International Sunny Cooking Oil has unveiled a heartwarming Ganesh Chaturthi film titled “Letter to Bappa,” celebrating the unbreakable bond between family, food, and festivity. Conceptualized by AlphaX, the three-minute film takes viewers on an emotional journey as families return to their native homes to welcome Lord Ganesha.
The story unfolds through the eyes of a young girl traveling from the city to her village, experiencing the warmth of tradition, togetherness, and festive flavors. The emotional core of the film comes alive when the child pens a heartfelt note to ‘Bappa,’ embodying innocence, devotion, and familial love.
Brimming with kitchen aromas, laughter, and the joy of shared meals, the film reflects Sunny Oil’s enduring promise of “Life Aapki, Recipe Aapki.” The brand positions itself as the heart of every celebration — from nostalgic festive recipes to family feasts — adding taste, care, and health to every occasion.
Milind Pingle, CEO – Consumer Products Division, Frigorifico Allana Pvt. Ltd., said, “Ganesh Chaturthi is a festival that brings families together, and food is at the centre of every celebration. With our film, we wanted to capture that spirit — the laughter, the togetherness, and the joy of sharing a meal. At Sunny, we believe great taste and good health go hand in hand, and this film is our way of celebrating that harmony during the festive season.”
Dorothy Rebello, Co-founder, AlphaX, shared, “This film is personal, inspired by moments with my daughter during Ganesh Chaturthi. The way children see Bappa with wonder and unfiltered love became the heart of the story. We wanted to capture that honesty so the film feels human, relatable, and rooted in everyday celebrations.”
With its rich storytelling and emotional connect, “Letter to Bappa” positions Sunny Oil as not just an ingredient but an integral part of Indian festivities, traditions, and cherished family memories.
About International Sunny Cooking Oil
International Sunny Cooking Oil, produced by Frigorifico Allana Pvt. Ltd., is a trusted brand in Indian households, known for its promise of taste, health, and care. With its brand philosophy “Life Aapki, Recipe Aapki,” Sunny continues to play a key role in everyday cooking and festive celebrations across the country.