The heartwarming campaign celebrates pets as loyal siblings with a special Rakhi box, pet-friendly rituals, and a purpose-led initiative supporting street dog vaccination.
Bangalore, August 5, 2025: Supertails, India’s leading tech-enabled pet-care startup, is giving Raksha Bandhan a heartwarming twist this year by celebrating the unwavering bond between humans and their pets. Through its thoughtful new campaign, ‘Ghar ke Rakshak’, Supertails invites families across India to honour their furry companions as true siblings and protectors, central to our emotional lives and daily rituals.
Rooted in the values of loyalty, care, and silent companionship, the campaign champions the idea that pets are more than just animals—they are family, deserving of inclusion in every tradition. Supertails is not just spotlighting this bond but also giving it tangible expression with a specially curated Raksha Bandhan Box for pet parents, designed to celebrate and reward their pets.
> “Our pets are part of our families. They share our joy, comfort us in quiet moments, and show us love in the most heartfelt ways. This Raksha Bandhan, we wanted to honour that unspoken connection, because belonging goes far beyond human relationships,” said Vineet Khanna, Co-founder, Supertails.
The ‘Ghar Ka Rakshak’ Box features:
A pet-friendly rakhi designed specially for dogs and cats
A curated selection of treats and goodies
A donation component—₹50 from each box sold goes toward the vaccination of street dogs, reinforcing the brand’s social mission.
In a gesture of gratitude to its loyal customer base, Supertails will also be sending complimentary rakhis to over 5,000 existing customers, encouraging them to include their pets in the festive spirit.
The campaign will be live across Meta, Google, and LinkedIn, strengthening Supertails’ commitment to inclusive, purpose-driven pet parenting. It is further backed by the company’s ongoing expansion in pet healthcare, including at-home vet services, dedicated pet clinics, and expert grooming—ensuring that quality pet care is accessible, compassionate, and stress-free.
Through ‘Ghar Ka Rakshak’, Supertails blends festivity with empathy, inviting all pet parents to celebrate Raksha Bandhan with their furry siblings—and to give a gift that gives back.
About Supertails:
Supertails is a tech-enabled pet-care startup offering an integrated ecosystem of pet food, products, healthcare, and vet services. With a growing digital and offline presence, Supertails is on a mission to make pet parenting easier, inclusive, and filled with joy—for pets and their families.
