Up to 70% off, surprise giveaways, and an adoption drive highlight Supertails’ biggest annual celebration
Bangalore, August 25, 2025 – Supertails, India’s leading digital-first pet care platform, has brought back its much-awaited SWAG Sale 2025, a one-of-a-kind celebration for pets and their parents. Launched on August 24, this year’s edition combines high-value discounts, exclusive giveaways, and a heartfelt adoption drive, reinforcing Supertails’ commitment to affordable and meaningful pet parenting.
With up to 70% off on essentials like food, grooming, health, toys, and beds, alongside surprise giveaways featuring Apple AirTags, Samsung Galaxy SmartTags, a Dyson Vacuum Cleaner, and the new Sleepyhead Cat Couch, the sale ensures pet parents can pamper their companions without stretching their budgets.
Vineet Khanna, Co-founder of Supertails, said:
> “Pet parents are clear about their priorities; pets always come first. At Supertails, our mission is to make that devotion affordable and meaningful. The SWAG Sale strengthens this commitment by creating value in essentials like nutrition, preventive health and daily care, while also bringing shelter dogs into the spotlight through an adoption drive. It is more savings, more style, and more meaningful pet parenting.”
At the heart of this year’s campaign is “Rescued by a Streetie”, a special initiative marking International Dog Day. The program spotlights shelter dogs in a SWAG Photoshoot, presenting their stylish portraits across the Supertails app, website, and social media. These portraits will also be compiled into a limited-edition booklet, sent as an insert with every Supertails order to encourage adoptions.
The adoption drive will also extend offline with an in-office celebration, inviting Bangalore’s pet-loving community to come together in support of rescue dogs and responsible adoption.
The campaign film, featuring the humorous sacrifices pet parents make to pamper their “four-legged bosses,” has already captured attention. By blending humor, heart, and high-value deals, SWAG Sale ’25 is poised to dominate carts and conversations across lifestyle, pop culture, and pet parenting circles.
With this initiative, Supertails continues to double down on its mission to make pet care affordable, accessible, and fun, proving that when pets rule the world, humans can still keep their swag.
About Supertails
Supertails is India’s first digital-first, full-stack pet care platform, offering pet parents a wide range of services including food, grooming, health, toys, training, and vet care. With a focus on accessibility, affordability, and community engagement, Supertails combines e-commerce with expertise to simplify pet parenting while championing adoption and responsible ownership.
