Aiming to foster financial well-being and emotional connection, the multi-city campaign targets 3.4 crore listeners across key urban and emerging markets
Navi Mumbai, August 5, 2025: Suryoday Small Finance Bank (SSFB) has rolled out its latest radio campaign titled “Together, We Prosper, We Smile,” reinforcing its identity as a people-first financial institution and promoting a message of shared growth and happiness. The campaign went live on August 1 and spans seven key metropolitan and tier-2 cities, including Mumbai, Bangalore, Delhi, Ahmedabad, Coimbatore, Chennai, and Kochi.
Broadcast across leading FM stations—Red FM, Radio Mirchi, Big FM, My FM, Suryan FM, and Hello FM—the campaign is airing in five regional languages: Hindi, Gujarati, Kannada, Tamil, and Malayalam. With over 8,960 radio spots planned over an eight-week run, the initiative is expected to reach an estimated 3.4 crore listeners.Speaking on the launch, Gaurav Pawra, Chief Business Officer, Suryoday SFB, said:
> “The theme ‘Together, We Prosper, We Smile’ reflects our unwavering belief that prosperity is a shared journey. At Suryoday, our brand promise of being a ‘Bank of Smiles’ is more than a tagline—it’s a commitment to help every customer experience security, growth, and financial joy.”
The first phase of the campaign is built around the themes ‘Smart Returns. Happy You.’ and ‘Sapne Anek, Bharosa Ek.’ It features crisp 15-second ad spots voiced in tones ranging from friendly and aspirational to parental and confident, aiming to emotionally connect with diverse audience segments.
The creative direction highlights SSFB’s focus on secure, high-yield financial products that empower both individuals and small businesses. With storytelling that blends warmth and aspiration, the campaign reaffirms the bank’s role in enabling financial freedom—a timely sentiment during the patriotic month of August.
By aligning with the broader message of national unity and progress, SSFB is not only celebrating India’s journey of independence but also reinforcing the idea that true prosperity begins with individual financial empowerment.
The campaign aims to cement emotional recall for the brand while enhancing visibility and product consideration in both mature and growing markets.
About Suryoday Small Finance Bank:
Suryoday Small Finance Bank is one of India’s leading small finance banks, committed to offering high-yield savings and deposit products, inclusive lending solutions, and customer-first digital banking. Guided by its mission to be a “Bank of Smiles,” SSFB empowers individuals and communities to build secure and prosperous financial futures.