CashKaro co-founder’s investment to fuel DGTOOHL’s expansion in performance-driven, programmatic out-of-home advertising across India and APAC
India, June 26, 2025: Swati Bhargava, Co-Founder of CashKaro and a respected leader in India’s entrepreneurial ecosystem, has invested in MobiYoung Group, parent company of DGTOOHL—India’s next-generation OOH AdTech and media aggregation platform. This strategic investment reinforces Swati’s commitment to supporting tech-first, data-driven ventures addressing real-world marketing challenges at scale.
MobiYoung is revolutionizing India’s traditional Out-of-Home (OOH) advertising sector by combining proprietary media ownership with advanced technology. Its platform, DGTOOHL, is among the few Indian platforms approved by Google for pDOOH (Programmatic Digital Out-of-Home), cementing its position at the forefront of OOH innovation.
Industry projections estimate India’s OOH and digital OOH advertising market will grow from INR 470 million today to nearly INR 770 million by 2033, with a CAGR of 6.21%. Meanwhile, the global pDOOH market—valued at USD 916.2 million in 2023—is forecasted to grow at a remarkable CAGR of 31.5% through 2030, led by rapid expansion in the APAC region.
With Swati’s backing, MobiYoung plans to accelerate its growth across Indian metros and expand further into APAC markets, while strengthening its programmatic and analytics engines to meet rising demand for data-led, high-performance OOH campaigns.
DGTOOHL’s technology enables brands to harness real-time audience targeting, programmatic inventory buying, and dayparted ad releases—empowering smarter, measurable, and city-specific campaigns with high ROI.
Swati Bhargava emphasized the significance of this transformation:
> “The Out-of-Home industry is undergoing its most significant evolution since programmatic digital advertising began. What excites me about MobiYoung is how they’ve combined deep media ownership with AdTech innovation to build an intelligent ecosystem for data-driven, high-impact brand experiences at scale. In markets like India and APAC, where OOH has traditionally been hard to measure and optimize, DGTOOHL’s platform brings the precision of digital to physical spaces, maximizing media spends and actionable insights.”
Anuj Bhandari, Co-Founder & CEO of MobiYoung Group, welcomed Swati’s involvement:
> “Having Swati aligned with our vision is more than just investment—it’s a powerful endorsement of our approach to revolutionizing OOH advertising. Her proven expertise in scaling technology businesses and building consumer-centric platforms will be invaluable as we respond to unprecedented demand for programmatic OOH solutions.”
What distinguishes MobiYoung is its unique combination of cutting-edge technology and exclusive control of premium media assets through its media arm, Evoads. The group holds rights to high-impact OOH locations including Select City Walk and Airia Mall in Gurgaon; corporate hubs like Cyber City and Nehru Place; and prominent roadways such as Ring Road, NH8, and Golf Course Road.
About MobiYoung
Founded in 2018, MobiYoung is a leading ad-tech and performance marketing company specializing in CPI, CPA, and CPL campaigns for sectors including fintech, gaming, e-commerce, and edtech. Trusted by over 300 partners—including Sharda University, HDFC Mutual Fund, ixigo, and Kotak Mahindra Bank—MobiYoung’s mobile-first advertising solutions deliver over 150,000 monthly conversions with data-driven strategies, real-time tracking, and cost-effective user acquisition.
