Dessert lovers can enjoy ₹99 slices, new “booster dose” flavors, and playful cheesecake prescriptions across 354 cities
MUMBAI, July 24, 2025 – Sweet Truth, the indulgent dessert brand from Rebel Foods, is on a delicious mission to cure what it humorously calls India’s Vitamin CC (Cheesecake) Deficiency. Just in time for National Cheesecake Day, the brand has launched a quirky campaign encouraging over a billion Indians—many of whom have never tasted cheesecake—to indulge in the globally loved dessert.
In this fun, tongue-in-cheek campaign, Sweet Truth plays the role of a ‘Dessertologist,’ diagnosing cravings, mood swings, and dessert blues as symptoms of cheesecake deprivation. Each order comes with a playful prescription envelope and a 10-day cheesecake “treatment plan” designed to keep dessert enthusiasts smiling.
Breaking the ‘Fancy Dessert’ Myth
“Cheesecake has long been misunderstood in India—seen as fancy, niche, or unfamiliar,” said Nishant Kedia, Chief Marketing Officer, Rebel Foods
.> “With this campaign, we’re adding humor and mischief to spark curiosity. Sweet Truth has always been about honest, indulgent desserts, and National Cheesecake Day is the perfect moment to share the love for this global favorite—one slice at a time.”
₹99 Cheesecake Slices & New ‘Booster Dose’ Flavors
For a limited time, customers can treat themselves to classic cheesecake flavors such as New York, Mango, Biscoff, and Blueberry for just ₹99 a slice.
Adding to the excitement, Sweet Truth is also introducing three “booster dose” flavors—Chocolate, Peanut Butter, and Tiramisu, priced at ₹129, ensuring even more indulgent options for cheesecake fans.
Available Across 354 Cities in India
The Vitamin CC Deficiency Cure campaign is live across Swiggy, Zomato, and EatSure (Rebel Foods’ D2C platform), reaching dessert lovers in 354 cities across India.
With its playful storytelling and irresistible pricing, Sweet Truth is making cheesecake accessible, approachable, and a must-try indulgence for everyone.
Link to the campaign:
https://www.instagram.com/reel/DMaTjszSzwy/?igsh=MXNneDR4OGdqbHh3cA==
https://www.instagram.com/reel/DMP6LdMoNVf/?igsh=MXhsdjRlYWltdzF4Yw==
