New Delhi, July 25, 2025: Swiss Beauty, one of India’s fastest-growing makeup brands, has completed 12 successful years, marking a decade-long journey of inclusive, innovative, and value-driven beauty solutions.
From a bootstrapped venture, Swiss Beauty has scaled to over 550 cities, 25,000 retail touchpoints, and 12 exclusive brand outlets (EBOs) across key cities including Chandigarh, Udaipur, Lucknow, Pune, Kolkata, Surat, Bengaluru, Bhopal, and Amritsar. With a portfolio of 1,500+ SKUs and strong online-offline traction, the brand now aims to hit ₹700 crore in revenue by FY26.
Mohit Goyal, Co-founder & Director, Swiss Beauty, said, “This 12-year milestone is a proud springboard for our next growth chapter. Our strategy focuses on deepening category presence, scaling omnichannel distribution, and driving innovation-led expansion.”
Swiss Beauty has shaped its product range to suit Indian skin tones, regional preferences, and evolving beauty aspirations, offering accessible yet aspirational products across face, eyes, and lips. With collections like Swiss Beauty Select and Swiss Beauty Craze, the brand caters to both mass-premium users and Gen Z consumers.
Vidushi Goyal, CMO, Swiss Beauty, added, “With ‘Beauty for Every You’ at our core, we’re democratizing beauty with products that embrace diversity and personal style. This anniversary reaffirms our commitment to being consumer-first and innovation-led.”
Going forward, Swiss Beauty will expand kiosks and beauty-assisted stores to 200, grow its presence in modern trade, and enhance experiential retail.
As it enters its 13th year, Swiss Beauty remains focused on scaling its footprint while staying true to its ethos of ‘beauty made for every you’.
