IAB Tech Lab Proposes New Standards to Streamline Live Sports Advertising
Industry leaders including Amazon, NBCUniversal, and Index Exchange back protocols to enhance reliability, scalability, and monetization in live streaming. New ...
Tag: IAB Tech lab
IAB Tech Lab Addresses AI’s Impact on Web Economics and Brand Reputation; Proposes Large Language Model (LLM) Content Ingest API Initiative
Proposed new framework will support publisher monetization and brand controls in an AI-driven consumer web India, June 16, 2025 – ...
IAB Tech Lab Announces Global Privacy Platform (GPP) Implementation Guidelines For Public Comment
Enhanced resources for experienced teams to refine implementation Mumbai: IAB Tech Lab, the global digital advertising technical standards-setting body, announced today ...
IAB Tech Lab Launches “Ad Format Idol” Initiative To Standardize Emerging CTV Ad Formats
Addresses Key Challenges Identified in IAB Report Mumbai: Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced the ...
IAB Tech Lab Launches ADMaP (Attribution Data Matching Protocol) for Public Comment
Advertisers and Publishers Can Now Securely Measure Conversions, Ensuring User Privacy is Maintained Mumbai: IAB Tech Lab, the global digital advertising ...