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Cantabil Partners with Zepto to Revolutionize Fashion with Hyperlocal Quick Commerce Deliveries

OPPO K13x 5G Launches with Disruptive ‘Har Scene Ka Asli Partner’ Campaign by SW Network for Flipkart

Cinépolis India Partners with Amazon Pay to Elevate Movie-Going with Seamless and Rewarding Digital Payments

Chinese Wok Revamps Menu with AI-Driven Insights, Launches Value Combos Starting at ₹199

Airtel and Posterscope Launch SPAM 2.0 OOH Campaign to Block Fraud Links and Combat Online Scams

Swati Bhargava Backs MobiYoung Group to Transform India’s OOH AdTech Landscape
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India’s Leading Women’s Festival, We The Women, to Host Inaugural UK Edition in London

Cinépolis India Partners with Amazon Pay to Elevate Movie-Going with Seamless and Rewarding Digital Payments

TVS Launches 2025 Apache RTR 160 with Dual Channel ABS: India’s Most Powerful 160cc Motorcycle Gets Sharper, Safer

Bhupender Yadav Leads Dialogue at Times Network India Climate Summit 2025: Urges Unified Action for Sustainable Future

Goa Gears Up for Chikhal Kalo 2025: Celebrating Mud, Music, and Monsoon Traditions

Rachi Sharma Pushes Boundaries in Sony TV’s Dark Thriller Aami Dakini
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Karmic Events Redefines Retail Engagement with Over a Decade of Experiential Excellence

Smile Train India Unveils “Every Smile Belongs” — A Visual Tribute to Cleft Inclusion and Strength

Over 1 Million Suryanamaskars Performed Nationwide as Cult Yogathon 2025 Celebrates Unity in Movement

Father’s Day 2025 | How Top Gamer Gulrez Khan Balances Streaming and Fatherhood

WPP Unveils WPP Media, an AI-Driven evolution of Its Global Media Business

Four Indian PR Experts feature in Symbol Creative Awards’ List of ‘100 Most Influential PR Professionals of 2025’
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GreenCell Mobility Celebrates Pride Month with Immersive Theatre and Inclusion Campaigns, Strengthening LGBTQIA+ Allyship

VALORANT South Asia’s Final Showdown: OMEN VCSA 2025 Split 3 Begins Today

Crocs Channels K-Drama Meets Bollywood Romance in Rain-Soaked Monsoon Campaign Starring Chae Soobin & Siddhant Chaturvedi

BLEP Launches #NeverAgain Campaign to Expose Pet Food Myths and Champion Honest Nutrition
Lifestyle/ Travel/ Inclusivity

India’s Leading Women’s Festival, We The Women, to Host Inaugural UK Edition in London

Rimple & Harpreet Unveil ‘Muse in the Studio’ Featuring Wamiqa Gabbi in a Cinematic Couture Tale

Cataracts Account for 66% of Blindness in India: Nethradhama and Sun Pharma Lead Cyclothon to Raise Awareness

happn Launches ‘Perfect Date’ – An AI-Powered Tool to Take the Stress Out of First-Date Planning

Karma Lakelands Celebrates Southern India with ‘Two States’ Culinary Festival

Nasher Miles and Myntra Launch ‘Show Your Colour With Pride’ Campaign Featuring Lauren Robinson
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Abbey Road Institute Launches First Asia Campus in Mumbai in Partnership with Bay Owl Studios

AIPL DreamCity Ludhiana Marks International Yoga Day with ‘Yoga by the Lake’ and Sustainable Lifestyle Showcase

Western Sydney University Tops Global Impact Rankings for Fourth Consecutive Year
Guest Articles

Exploring Authored Article & Interaction Opportunities with Simran Kaur, Co-founder & COO, Dermabay

Karmic Events Powers India’s Most Iconic Retail Experiences for Over a Decade

Breaking Through the Noise: How Influencer Marketing Redefined Corporate Gifting in 2025.

Do you know who actually reads your newspaper ad?

PR in the AI Era: Why the human mind still matters.

Tokenization of digital assets: How blockchain can change the way brands reward customers
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Do you know who actually reads your newspaper ad?

Do you know who actually reads your newspaper ad?

by Malcolm Raphael

A marketer and media planner’s engagement with a medium is directly proportionate to the richness of data and insights available.Mumbai: ...

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