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Hybrid media consumption and surge in digital engagements forms the changing face of the rural Indian: Kantar & GroupM Rural Barometer Report 2024

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Hybrid media consumption and surge in digital engagements forms the changing face of the rural Indian: Kantar & GroupM Rural Barometer Report 2024

November 11, 2024

Rural India embraces convenience and digital payments, boosting basket sizes Mumbai: WPP’s media investment group, GroupM, and Kantar, world’s leading marketing data ...

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