TATA’s saree brand brings ‘India in Every Thread’ to life with special discounts ahead of the festive season.
Bengaluru, August 14, 2025: On the occasion of India’s 79th Independence Day, Taneira, a TATA product, is inviting customers to experience the nation’s rich textile heritage through its ‘India in Every Thread’ showcase. Featuring diverse handcrafted sarees from the country’s weaving heartlands, the collection blends centuries-old craftsmanship with contemporary elegance.
To mark the celebrations, Taneira has introduced a limited-period festive offer—buy two sarees and get 10% off, or buy three sarees and get 15% off, on select merchandise.
From the regal Kanjeevarams of South India to the opulent Banarasis from Varanasi, the textured elegance of Bhagalpur’s Tussar silks to the vibrant Ikats of Rajkot, the range reflects the diversity of India’s textile traditions. Each piece is crafted with precision by master artisans, offering pure handloom sarees at accessible prices.
“Sarees are the pride of India, and while it’s an attire cherished across the nation, the expression is diverse,” said Mr. Ambuj Narayan, CEO, Taneira. “We aim to be a part of every Indian woman’s heritage—whether it’s the first drape for an auspicious occasion or an heirloom passed down generations. Our collections are thoughtfully designed to carry the skill, patience, and passion of the artisans who create them. With the festive season upon us, this Independence Day is double the celebration for us at Taneira.”
With the festive months ahead, Taneira’s collection offers styles suited for both intimate gatherings and grand celebrations, inviting customers to bring home a piece of India’s textile legacy.
About Taneira:
Taneira, a TATA product, is dedicated to bringing authentic handcrafted sarees and garments from India’s weaving clusters to customers nationwide. Each collection is a celebration of the country’s rich heritage, designed for modern sensibilities while preserving traditional craftsmanship.