The campaign centres on how on-the-go cold coffee serves as an icebreaker for strangers.
Mumbai: 82.5 Communications has launched a delightful new digital film for Tata Coffee Grand Cold Coffee, capturing how a simple can of cold coffee can turn chance encounters into something more. In a world that’s always rushing somewhere, the film beautifully highlights how even fleeting moments can spark a connection, especially when shared over a chilled, ready-to-drink coffee.
With its delicious anytime-anywhere vibe and the catchy hook “Coffee! Here?”, the campaign speaks directly to the new generation. Encouraging them to take charge of moments that spark stories and connections and never fails to start a conversation. Because, let’s face it, a cold coffee this good is hard to ignore—and even harder not to talk about. Establishing a role in the life of consumers that are most likely to be the first to move into the category. Who are they? Young Gen Z consumers in metro India—always on the go, always looking for something fresh. For them, a can of Cold Coffee becomes more than just a refreshment—but an instant conversation starter that invites people to pause, engage, and rediscover the joy of simple, spontaneous encounters.
The brand’s punchy slogan, “Too Cool to Have It Solo,” perfectly sums up the vibe. It’s all about youthful camaraderie and the idea that coffee, like life, is just better when shared. It reflects the brand’s belief that coffee isn’t just functional—it’s the coolest excuse to connect.
The Film: A Spark Brewed On-the-go
Set in the heart of a bustling subway, the film captures a chance encounter between a young woman and a man. Amid the rush-hour chaos, she sketches him, and in that fleeting moment, their eyes lock. What begins as a quiet, almost unnoticed exchange, quickly transforms into something electric—a spark, a smile, a stolen glance, and the undeniable promise of something more. It’s a story of connection, unspoken yet powerful, set in the heart of everyday life.
This urban story celebrates the unexpected magic of everyday life. With the playful exchange of “Coffee?” the film starts a journey filled with spontaneous moments and silent, yet unmistakable chemistry. One sip later, they get lost in their own playful world full of possibilities, only to snap back to reality, with a smile and a memory to keep.
Kiran Ramamurthy, CEO, 82.5 India said, “Coffee has always been a way for people to connect. Tata Coffee Grand Cold Coffee takes that a step further by being available anytime, anywhere. It’s not just a drink; it’s a trigger for connections. And therefore, perfect for today’s youth, who are so social and spontaneous, and actively seeking those real moments. Our campaign brings that to life, transforming the brand into more than just an icebreaker – a facilitator of genuine connections.”
Mayur Varma, Chief Creative Officer, 82.5 Ogilvy Group said, “Coffee’s exploded! Tata Grand Cold Coffee is not just keeping up, it’s adding a punch. It’s a great opportunity to ride the cold coffee craze and give this generation the quirky fuel they need to rewrite the rules. Coffees exploded! Tata Grand Cold Coffee is not just keeping up, it’s adding a punch. It’s a great opportunity to ride the cold coffee craze and give this generation the quirky fuel they need to rewrite the rules.”
Available in three indulgent flavours—French Vanilla, Belgium Chocolate & Swiss Caramel, —Tata Coffee Grand Cold Coffee brings a premium, café-style experience to consumers on the go. The range is available across leading retail outlets and online platforms nationwide, offering cold coffee lovers a delicious way to savour their favourite brew anytime, anywhere.
Partha Biswas, President & Head – RTD Business, Tata Consumer Products, said, “Cold Coffee is more than a drink—it sparks conversation, connection, and community. This film beautifully captures the dynamic, impulsive spirit of today’s youth and the magic of shared experiences. ‘Too Cool to Have It Solo’ is more than a tagline—it’s a mindset. In the rush of daily life, Tata Coffee Grand Cold Coffee is the coolest way to hangout and turn and fleeting moments into unforgettable stories.”
With its electric visuals, mesmerizing soundtrack, and relatable urban setting, the film is crafted to resonate with a generation that values authenticity of spontaneous connections.
