Deepens the cricket connection with an expanded brand association and a vibrant new campaign celebrating the colours of the game.
JSW Paints, India’s leading environment-friendly paints company and part of the US$ 24 billion JSW Group, is back with a brand-new campaign for IPL 2025 – Rangon Ka Khel 2.0. Building on the success of our previous campaign, this latest edition brings even more energy, vibrancy, and passion to cricket fans across the country.
One of the most exciting elements of Rangon Ka Khel 2.0 is our dynamic anthem, designed to celebrate the unifying passion of cricket through togetherness. Inspired by JSW Paints’ diverse range, the anthem embodies the spirit of joy, togetherness, and the emotions that make the game truly spectacular. Adding to the excitement, cricketing legends Sunil Gavaskar and Mithali Raj join the campaign, further elevating its connection with fans across generations. Their presence reinforces the deep-rooted love for the sport and the values of resilience, excellence, and unity that both cricket and JSW Paints represent.
This year, JSW Paints has further strengthened its presence in the cricketing world by sponsoring five IPL teams— JSW Group’s co-owned Delhi Capitals (DC), Kolkata Knight Riders (KKR), Sunrisers Hyderabad (SRH), Rajasthan Royals (RR), and Chennai Super Kings (CSK)—along with three WPL teams —Gujarat Giant , Delhi Capitals and UP Warriorz. This marks one of our most significant brand partnerships, further cementing our commitment to the sport and its passionate fans.
AS Sundaresan, Joint MD & CEO of JSW Paints, shared, “Cricket is not just a game; it is a festival of emotions, and unity. With ‘Rangon Ka Khel 2.0,’ we aim to capture this essence, reinforcing our connection with millions of fans. By partnering with these incredible IPL and WPL teams, we are not only expanding our brand presence but also celebrating the vibrancy and inclusivity that both cricket and colours represent.”
Ashish Rai, Chief Business Officer, JSW Paints, added, “At JSW Paints, we believe that cricket has the power to inspire and bring people together. Our expanded partnership with IPL and WPL teams this year reflects our commitment to connecting with fans on a deeper level. ‘Rangon Ka Khel 2.0’ is not just a campaign—it’s a celebration of the passion, energy, and unity that cricket and colors create together.”
Govind Pandey, CEO, TBWA\India, shared, “Rival colours light up the field, but the colour of love for the game never changes—spreading the spirit of celebration to every home. This anthem celebrates cricket’s magic—vivid, vibrant, and unifying.
The film’s theme is also a gentle reminder that when we choose to ‘Think Beautiful’, even the impossible begins to bloom into possibility.”
Russell Barrett, CCEO (Chief Creative Experience Officer), TBWA\India, remarked, “Our campaign brings together the energy of IPL, the excitement of cricket, and the unifying spirit of the game. ‘Rangon Ka Khel 2.0’ is an evolution of our celebration of the passion and unity that cricket brings, and we are thrilled to take this journey forward with an even bigger presence in IPL 2025.”
As the tournament unfolds, JSW Paints invites fans to embrace the spirit of cricket, cheer for their teams, and celebrate the game like never before. With Rangon Ka Khel 2.0, we continue to blend the magic of cricket and colours, making every moment of the game even more unforgettable.
Link to the film: https://youtu.be/RUgGsRQ11g8?si=NsJGzbSqYu5o7dQX
