Digital-first films mark National Handloom Day, spotlighting the Handloom Mark as a symbol of tradition, trust, and craftsmanship
New Delhi, August 6, 2025:
On the occasion of the 11th National Handloom Day, Techugo, a leading digital transformation company, has partnered with the Textile Committee of the Ministry of Textiles, Government of India, to launch a compelling digital campaign promoting the value of authentic Indian handloom products. Anchored around the theme “Asli Pehchaan, Handloom Mark,” the campaign highlights the Handloom Mark as a trusted symbol of originality, cultural pride, and artisanal excellence.
Crafted to resonate emotionally with audiences across generations, the campaign comprises three short-format web films that explore the personal connections people share with handloom textiles when authenticated by the Handloom Mark. From daily wear to sentimental milestones, the films show how handloom continues to be a living tradition.
The first film, “Trending Bhi, Real Bhi,” features two young friends bonding over a fashionable kurta that turns out to be an authentic handloom piece. “Maa Ki Nazar” captures a tender mother-daughter moment where a mother ensures her daughter’s first saree is both special and certified. The final film, “Purane Zamane Ki Baat,” depicts an elderly couple reminiscing about the past, rediscovering that same charm in Handloom Mark-certified pillow covers.
Speaking on the initiative, Arushi Kukreja, Senior Marketing Manager at Techugo, said, “This campaign is more than a celebration of Indian textiles; it’s a salute to the hands that weave our heritage. The Handloom Mark is both a badge of honour for artisans and a seal of trust for consumers. Through this digital initiative, we sought to create visibility and deep emotional resonance across age groups.”
With the campaign rolled out on YouTube, Instagram, Twitter, and Facebook, it has already generated over a million digital impressions. Techugo’s strategic storytelling and digital expertise have brought the spirit of the Handloom Mark to life, reaffirming its relevance in today’s world of mindful and authentic consumer choices.
The campaign reinforces that handloom is not just a fabric choice but a generational connection—celebrated by youth, homemakers, and elders alike. As discussions continue for future collaborations with the Textile Committee, this campaign marks a milestone in using tech-driven storytelling to preserve India’s rich handloom legacy.
About Techugo:
Techugo is a digital transformation partner that blends innovation, design, and technology to deliver powerful solutions for businesses and public sector initiatives. With a focus on purpose-driven campaigns, Techugo enables brands to tell stories that inspire and connect.
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