Campaign by Capri Sports and SI blends fearless performance with unapologetic style; team anthem set to energize next-gen kabaddi fans
Mumbai, August 22, 2025: The Bengal Warriorz, one of the founding franchises of the Pro Kabaddi League, have launched a bold new identity — Tashan Toofani — as they gear up for their Season 12 opener against the Haryana Steelers on August 31.
Developed by Capri Sports and SI, Tashan Toofani embodies the dual spirit of the Warriorz: stylish and effortlessly cool off the mat, yet fearless and relentless once the whistle blows. The campaign reflects the franchise’s effort to reimagine kabaddi not just as a grassroots sport, but as a contemporary cultural movement where flair and fight merge seamlessly.
At the core of the campaign is the team’s official anthem — an upbeat rap track that captures the pulse of the Warriorz’ new identity. With swaggering beats, trendy lingo, and kabaddi-driven references, the anthem is designed to resonate with the younger generation, transforming the team’s energy into a lifestyle statement.
Apurv Gupta, Director – Contact Sports, Capri Sports, said, “Tashan Toofani represents courage, energy, and flair. This Warriorz squad embodies that in every way—whether it’s the fearless fight they bring to the mat or the bold, youthful lifestyle they showcase beyond it. They are here to redefine what it means to be a Warrior and bring kabaddi closer to the lifestyle of the next generation of fans.”
With Tashan Toofani, the Bengal Warriorz are not just entering Season 12 to compete, but to set a cultural benchmark for the sport, ensuring kabaddi’s appeal extends beyond the arena into the everyday lives of fans.
About Capri Sports
Capri Sports is a leading sports management and marketing entity that invests in building powerful sporting brands, cultivating talent, and shaping the future of Indian sports through innovation, strategy, and fan engagement.
