Rooted in its activist heritage, The Body Shop continues its mission to use business as a force for good.
Mumbai: The Body Shop, a British-born international ethical beauty brand, is celebrating World Fair Trade Day this year by highlighting its bespoke Community Fair Trade (CFT) programme and its impactful partnership with Plastics for Change, which is on a mission to build a circular economy that empowers waste collectors.
Launched in 1987, The Body Shop’s CFT initiative, the beauty industry’s largest and pioneering ethical sourcing initiative, embodies the brand’s ethos of fairness, transparency, and long-term support. Transforming the lives of farmers, artisans, and producers across 20+ countries through fair wages and community investment, the brand’s vast CFT network includes suppliers worldwide providing ethically sourced ingredients like shea butter from Ghana, tea tree oil from Kenya, and moringa seed oil from Rwanda, creating sustainable supply chains and improving livelihoods in marginalized communities through reinvestment in education, water, and healthcare.
Similarly, The Body Shop’s collaboration with Plastics for Change in India stands out as a revolutionary example of fair trade in action. For over five years, The Body Shop and PFC have worked together to drive systemic change in plastic waste management. Certified by WFTO, they launched the world’s first fairly traded recycled plastic in 2019, tackling plastic pollution while providing fair wages, healthcare, and education to marginalized waste pickers. It is a model that tackles both environmental waste and socioeconomic inequality.
Rooted in its activist heritage, The Body Shop continues its mission to use business as a force for good. This World Fair Trade Day, the brand reaffirms its commitment to ethical supply chains, expanded recycled packaging, and deepened social impact, setting a leading example in the global beauty industry.
