Landmark collaboration launches with premium Vrindavan plots, discoverable on Zepto app this Janmashtami
Mumbai, India, August 19, 2025 – The House of Abhinandan Lodha (HoABL), India’s largest branded land developer, has announced a strategic partnership with Zepto, India’s fastest-growing quick commerce company, to bring curated land investment opportunities directly to consumers via the Zepto app. The collaboration aligns with both brands’ shared mission: Zepto’s commitment to speed and convenience and HoABL’s vision of making land ownership accessible, transparent, secure, and hassle-free.
Timed with the auspicious occasion of Janmashtami, the partnership launches with premium plots in Vrindavan, which can now be discovered by simply typing “land” in the Zepto search bar. With this integration, customers can instantly connect with a HoABL expert within 10 minutes for a seamless video consultation and begin their investment journey in just a few taps.
“We are on a mission to democratise land ownership for Indians with our digital-first model,” said Saurabh Jain, CMO, The House of Abhinandan Lodha. “With our own app and website already enabling a convenient end-to-end buying journey, this partnership with Zepto widens our reach and makes wealth creation through land investment even faster and more accessible. Beginning Janmashtami, customers can invest in land at the click of a button, including our latest launch – Vrindavan Global.”
The process is designed for simplicity and flexibility. Buyers can start with a small, fully refundable token amount as an expression of interest, with subsequent payments structured in staggered phases to make land ownership stress-free and financially accessible.
Chandan Mendiratta, Chief Brand & Culture Officer, Zepto, added: “The House of Abhinandan Lodha and Zepto are partnering to make access to land simple and digital. HoABL’s platform already allows customers to explore and buy plots online; integrating this on Zepto takes that journey to millions who use our app daily. Timed with Janmashtami, premium plots in Vrindavan are now discoverable on Zepto—a step closer to democratising land investments.“
HoABL’s Growth Journey
Founded in 2020 by Abhinandan Lodha, HoABL has redefined real estate through its focus on technology, security, and transparency. In just five years, the company has sold about 11 million sq. ft. of developed land, all digitally without face-to-face meetings, and consistently ahead of timelines. Currently, HoABL has nearly 30 million sq. ft. under active development across prime locations including Alibaug, Anjarle, Ayodhya, Varanasi, Dapoli, Goa, Khopoli, Nagpur, and Neral, with upcoming projects in Amritsar, Shimla, and Varanasi.
With a customer base of over 6,000 investors across 27 countries, 23 states, and 107 cities, including hubs such as New York, London, Singapore, Dubai, Sydney, Tokyo, and Toronto, HoABL has established itself as a trusted leader in the branded land space.
About The House of Abhinandan Lodha (HoABL)
The House of Abhinandan Lodha (HoABL) is India’s largest branded land developer, focused on making land ownership accessible and secure through a seamless digital-first approach. With innovative payment models, transparent processes, and technology-driven convenience, HoABL has transformed the way Indians invest in land.
About Zepto
Founded in 2021, Zepto is India’s fastest-growing quick commerce company, revolutionizing shopping with its 10-minute delivery model. With a tech-driven approach and nationwide reach, Zepto continues to expand its ecosystem by offering customers access to not just essentials but also unique opportunities through strategic partnerships.
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