CashKaro’s latest ad film under #CoinsVSCashback campaign, parodying the feisty spirit of Indian newsrooms to deliver a clear verdict —coins are gimmicky, real cashback delivers value.
India, June 19, 2025: Brace yourself, because the nation really does want to know. CashKaro, India’s leading Real cashback platform, is turning up the volume on its viral #CoinsVSCashback campaign with yet another unmissable addition — a fiery, high-energy spoof inspired by the drama and theatrics of Indian primetime debate shows. Titled “GoatSwami”, the new ad film plunges viewers into the madness of a newsroom where loud anchors reign supreme and nobody is allowed to finish a sentence, especially not a coin-loving guest.
In this hilariously dramatized setup, a goat appears on a heated debate show, proudly proclaiming himself the “lord of cashback.” But before he can present his case, he’s confronted by a fiery news anchor. As the debate heats up, the anchor demands proof of how much value the goat’s coins actually deliver. Struggling to show anything substantial, the goat is caught off guard. Under pressure, he begins to falter and eventually admits that these flashy coins collected on popular shopping apps don’t offer any real cashback or tangible value. The anchor then delivers the final blow — real cashback is the kind that gets transferred directly to your bank account. And that’s exactly what CashKaro offers, making it the true GOAT of Cashback.
The ad wraps with CashKaro’s now-signature appeal to the online shoppers, “Direct Online Shopping ki Aadat Badlo, Pehle CashKaro, Phir ShopKaro”
GoatSwami is the latest addition to CashKaro’s creatively disruptive #CoinsVSCashback campaign — a satirical series that exposes the emptiness of coin-based reward systems and reveals how such platforms often make big promises but deliver little real value. Previous chapters in the campaign include a Ghibli-style ad film, a Latent-inspired concept, the quirky Goat series, and the Roadies-style GOATies spoof.
Together, these ad films form a sharp, witty commentary on how today’s consumers are being misled by exaggerated coin offers that expire, come with strings attached, or never truly pay off. In contrast, CashKaro offers a clear, transparent, and valuable alternative — real cashback that users can transfer directly to their bank accounts.
Swati Bhargava, Co-Founder of CashKaro & EarnKaro, said, “The best way to connect with Indian audiences today is through formats they love, whether that’s anime-inspired storytelling or loud, dramatic news debates. GoatSwami leans into the high-energy world of modern media to make a clear point: coins that don’t convert to cash are just distractions. At CashKaro, we’re focused on giving users real savings, cashback that actually goes into your bank account.”
Ishan Agarwal, Director – Brand & Creatives, CashKaro, added, “We wanted to push the satire even further with GoatSwami. The format of heated TV debates is familiar, funny, and highly engaging, making it the perfect setting to challenge fake coin rewards head-on. This ad is outrageous by design, but its message is serious. Coins sound big in numbers, but they deliver little in value. Cashback, on the other hand, is direct, real, and empowering.”
Conceptualized and produced entirely in-house by CashKaro’s Brand & Creatives team, “GoatSwami” continues the brand’s streak of bold, culturally resonant content that’s as entertaining as it is educational, shaking up online shopping habits one laugh, and truth bomb at a time.
Link to the ad: https://youtu.be/-Zivb5HvCsk?feature=shared
About CashKaro
Founded in 2013, CashKaro is India’s largest cashback app., and also the largest affiliate for 1500+ sites like Amazon, Flipkart, Myntra, Nykaa & more. Just by shopping via CashKaro, users can get extra Cashback on all their online shopping. A key USP is that this Cashback is real cash which can be transferred to a bank account, or taken as shopping vouchers. CashKaro’s 25 million user base has earned over INR 1000 Crores in CashBack so far across various categories like fashion, beauty, travel, grocery & more. The Company has raised INR 250 Crores in funding from prestigious investors like the late Mr. Ratan Tata, Kalaari Capital, KIP & Affle Global. Driving over INR 4000 Crores as GMV annually, CashKaro is the market leader in Performance Marketing, helping bring down Customer Acquisition Costs (CAC) for e-commerce while enabling Indians to save Lakhs every year.
