Backed by science, rice bran oil emerges as a heart-friendly, antioxidant-rich choice for mindful cooking
National, September 8, 2025 – As health and wellness become central to lifestyle choices, even cooking oil—a basic kitchen staple—is now being re-evaluated through the lens of nutrition and long-term wellness. Among the healthier options making their way into Indian households, rice bran oil is emerging as a preferred choice, celebrated for both its culinary versatility and proven health benefits.
Extracted from the outer brown layer of the rice grain, rice bran oil is rich in antioxidants, vitamins, and healthy fats. Unlike traditional oils, it is known for maintaining a fine balance of monounsaturated and polyunsaturated fats, helping reduce LDL (bad cholesterol) while boosting HDL (good cholesterol). Studies suggest that regular use of rice bran oil can lower cholesterol by up to 7% and reduce heart-related risks by 2.7%.
Science-Backed Benefits
Rice bran oil contains γ-oryzanol and tocotrienols, powerful antioxidants that combat harmful cell activity and support heart health. While not a miracle cure, these compounds provide a natural defense against oxidative stress, contributing to better long-term wellness.
Dr. D. Nageshwar Reddy, Padma Vibhushan awardee and Chairman of AIG Hospitals, emphasized rice bran oil’s health advantages in a comparative study with olive oil. He noted: “Rice bran oil contains high levels of gamma oryzanol, which helps in reducing cholesterol and triglyceride levels. It is also a good source of tocotrienols, a form of vitamin E with potent antioxidant properties. Mindful dietary habits from an early age are essential to protecting both the heart and overall wellness.”
Industry Perspective
Mr. P. Chandra Shekhara Reddy, Senior Vice President – Sales & Marketing, Freedom Rice Bran Oil, highlighted the growing consumer shift: “Consumers today are making more informed choices about their meals. Freedom Rice Bran Oil offers naturally occurring compounds that support heart health and wellness. With its high smoke point and nutritional profile, it is ideal for everyday Indian cooking—enabling healthier lifestyles without compromising on taste.”
A Quiet Kitchen Revolution
In Indian households where frying is a daily routine, rice bran oil stands out with its high smoke point, balanced nutrition, and cholesterol-friendly properties. Though it carries the same calories as other oils, its health impact makes it a smarter choice. Small switches in the kitchen—like choosing rice bran oil—can shape long-term well-being, making it less of a cooking ingredient and more of a silent revolution in everyday health.
About Freedom Rice Bran Oil
Freedom Rice Bran Oil is one of India’s leading edible oil brands, known for championing mindful nutrition. With a focus on heart health, wellness, and daily performance in the kitchen, Freedom Rice Bran Oil combines science-backed benefits with culinary versatility, catering to evolving consumer needs.
