Crafted from the world’s top 1% cotton, the new Supima™ range offers unmatched softness, durability, and fade resistance
National, July 2025:India’s leading homegrown fashion and lifestyle brand, The Souled Store, has unveiled an upgraded range of Supima™ T-shirts—an innovative evolution of the classic solid tee, engineered for superior comfort, durability, and everyday wear. Marketed as the World’s Best T-shirt, this launch sets a new benchmark in premium wardrobe essentials.
Crafted from Supima™, a rare, long-staple cotton that represents the top 1% of the world’s cotton, these T-shirts are renowned for their exceptional softness, tensile strength, and vibrant colour retention. The brand further enhances this luxury fabric by using Interlocking Technology—a proprietary knitting method that provides stretchability while maintaining the shape and integrity of 100% pure cotton.
“Solid T-shirts are a wardrobe staple, but they’re rarely ever perfect,” said Vedang Patel, Co-founder, The Souled Store. “With Supima™ cotton and our Interlocking Technology, we’ve addressed issues like fading, roughness, and shape loss—creating something that looks better, feels softer, and lasts longer.”
Key Features of The Souled Store Supima™ T-shirts:
Made from rare, long-staple Supima™ cotton
Feels twice as soft and twice as durable as regular cotton
Colours resist fading even after hundreds of washes
Lightweight, breathable, and ideal for all-day wear
Interlocking Technology allows stretch without shape loss
The new Supima™ collection is available in 40+ colour options on The Souled Store app, website, and across 50+ retail locations in India. Expanding its premium offerings, the brand has also introduced Supima™ shirts—marking the debut of such a range in the Indian market.
About The Souled Store:
Founded in 2013, The Souled Store has emerged as India’s leading homegrown fashion brand, blending pop culture aesthetics with high-quality, comfortable apparel. With a strong digital presence and expanding retail footprint, it continues to redefine everyday fashion for young, style-conscious consumers across the country.