New studio to deliver AI-powered, short-form, and platform-native content for brands in a fast-changing digital ecosystem
Mumbai/Bengaluru | August 20, 2025: As it completes four years in the business and enters its fifth, The Yellow Shutter has announced the launch of ShutterPop, a dedicated content studio designed to meet the growing demand for fast, engaging, and platform-native content.
In just four years, The Yellow Shutter has worked with over 200 brands spanning FMCG, fashion, EdTech, and healthcare—delivering ad films noted for storytelling and production craft. ShutterPop now aims to bridge the gap between big-idea creativity and the speed, flexibility, and cost-efficiency that modern marketing demands.
The agency has partnered with brands including Tilda Rice, Novo Nordisk, AMD India, Trends, Mia by Tanishq, Policy Bazaar, Tally Solutions, Himalaya Wellness, EatFit, Yousta, Karnataka Bank, Jubilant Foods, Manipal Hospital, Saffola, Cipla, Flipkart, and Google.
Speaking on the launch, Dilpreet Kaur Sandhu, Head of Business Growth & Strategy, The Yellow Shutter, said: “ShutterPop is our answer to the demand for purpose-driven content that performs at the speed of culture. We’re committed to breaking the myth that big ideas need big budgets—living by our motto: ‘Think small for bigger impact.’
”Gaurav Arora, Co-Founder, The Yellow Shutter, added: “From passion to partnerships with 50+ brands, our journey has been about learning and experimenting. With ShutterPop, we are doubling down on short-form video storytelling and AI-driven films—having already created 40+ AI-powered projects.”
ShutterPop will produce a wide spectrum of content, including AI-led films, reels, explainer videos, animated films, employer branding content, and product launches. Operating out of Bengaluru, Mumbai, and Delhi, the studio is designed to be scalable, budget-friendly, and trend-ready with a reach extending across India and beyond.
Glimpse of work:
