The Bollywood star will front the brand’s desert, room, and portable coolers portfolio with a fresh campaign strategy aimed at modern households.
09th September 2025, New Delhi: Thermocool Home Appliances, one of India’s most trusted names in the consumer durables sector, has announced the appointment of Bollywood actor Saif Ali Khan as its brand ambassador for the company’s cooling products division. With this association, Saif will represent Thermocool’s range of desert air coolers, room coolers, and portable coolers, bringing style, credibility, and star power to the brand’s evolving identity.
As part of the collaboration, Saif Ali Khan will headline a series of consumer promotions, interactive digital campaigns, and high-impact brand activations designed to strengthen Thermocool’s connection with customers across India, particularly during peak summer months when demand for cooling appliances is highest.
Leadership Speak
Mr. Rajeev Kumar Gupta, Managing Director, Thermocool Home Appliances, said: “This collaboration is a strategic milestone in Thermocool’s brand evolution. Saif Ali Khan plays an important role in the minds of modern Indian consumers who value both utility and style. His association brings renewed energy to our communications and reaffirms our commitment to delivering aspirational, high-performance cooling solutions.”
Mr. Tushar Gupta, Director of Operations, added: “We are delighted to welcome Saif Ali Khan, whose versatility and credibility embody our brand’s core values. His two-year association with Thermocool will enhance our consumer engagement and strengthen our position as a preferred choice in a competitive market.”
Mr. Tanuj Gupta, Director – Sales & Marketing, further noted: “Today’s consumer values functionality as much as aesthetics. Saif Ali Khan’s timeless charm and aspirational presence perfectly reflect our philosophy of combining style with substance. His association will elevate Thermocool as India’s go-to brand for efficient, modern cooling solutions.”
Brand Evolution
Thermocool has built a reputation for innovation, quality, and design-led functionality, becoming an aspirational brand across Indian households. With Saif Ali Khan as its face, the company aims to reinforce its image as a brand that delivers not just comfort and performance but also style and sophistication.
The campaign featuring Saif Ali Khan will be rolled out across media platforms, amplifying Thermocool’s presence and ensuring a stronger connect with today’s discerning consumers.
About Thermocool Home Appliances
Thermocool Home Appliances has been a trusted household name in India, known for delivering high-quality products with advanced cooling technology and user-friendly designs. With a strong focus on innovation, reliability, and customer satisfaction, Thermocool continues to provide stylish, high-performance solutions that meet the evolving needs of modern Indian homes.