Rebranding initiative introduces modern visual identity, premium packaging, and lifestyle-focused positioning for India’s evolving home appliance market.
New Delhi, August 21, 2025: Thermocool Home Appliances, India’s leading consumer durables brand, has announced a comprehensive rebranding initiative, featuring a new logo, visual identity, and premium packaging. The move underscores the company’s commitment to building a stronger emotional connection with today’s design-conscious, tech-savvy consumers while reinforcing its legacy of trust and performance.
The refreshed brand identity focuses on delivering a consistent and engaging customer experience—both online and at retail touchpoints. Designed to resonate with younger, urban audiences, the new packaging emphasizes not only functionality but also aesthetics and lifestyle alignment.
The redesign also aims to enhance brand recall and differentiation in a competitive marketplace. Clean, modern visuals have been introduced to reflect Thermocool’s promise of quality and innovation while appealing to the aspirations of contemporary Indian households.
Speaking about the milestone, Tushar Gupta, Director of Operations, Thermocool Home Appliances, said:
“Thermocool has long been defined by trust, performance, and reliability. Our new brand identity preserves these values while reflecting the changing ambitions of today’s connected, design-centric generation. This is not just an upgrade—it’s a significant step forward, aligning our brand with the lifestyle aspirations of modern consumers.”
Adding to this, Tanuj Gupta, Director of Sales & Marketing, said:
“Consumers today expect more than functionality; they want purpose and design that reflects their lifestyle. This rebranding isn’t just about a new logo or packaging—it’s about reframing how Thermocool interacts with consumers. From shelf presence to product experience, our focus is on clever design, exceptional performance, and contemporary living.”
The rebranding rollout will be supported by a multi-channel marketing program, spanning digital, in-store, and offline platforms. With its new identity, Thermocool Home Appliances positions itself as an innovative, lifestyle-driven brand dedicated to making everyday living smarter, better, and more beautiful.
As the company embarks on this new chapter, it continues to build on the legacy of its founders while embracing the future—fostering deeper consumer trust and strengthening its place in households across India and beyond.
About Thermocool Home Appliances:
Thermocool Home Appliances is India’s market leader in consumer durables, known for its innovation, reliability, and customer-centric design. With a commitment to blending performance with modern aesthetics, Thermocool continues to redefine the home appliances segment to meet the needs of evolving Indian households.
