Empowering Global Brands with Tailored Solutions and Compelling Narratives
Mumbai: Since its inception in 2013, Thinkin’ Birds Communication has been redefining the branding and marketing landscape with a bold and innovative approach. Headquartered in Mumbai with a global footprint extending to the USA and UK, the agency is celebrated for delivering world-class creative solutions and strategic branding expertise. With a deep understanding of consumer behavior and a mastery of digital strategies, Thinkin’ Birds has successfully executed over 500 projects, partnering with industry giants like the Indian Premier League (IPL), Swiggy, Infosys, and international brands such as Headlands Brewing Co. (USA). By blending cutting-edge creativity with market insight, Thinkin’ Birds Communication continues to help brands forge powerful connections with consumers, making it the go-to agency for impactful and resonant brand experiences.
Industries that have consistently thrived are a testament to the transformative strategies and tech-driven advancements embraced by forward-thinking brands. At the heart of this success, are visionary leaders—young entrepreneurs who fuel innovation with fresh perspectives. Among these dynamic leaders is Bhavik Mehta, the Brand Chief of Thinkin’ Birds Communications Pvt. Ltd., whose journey reflects the spirit of entrepreneurship and creativity.
Bhavik’s relentless drive for innovation and growth has earned him significant recognition, including extensive media coverage and the prestigious Indian Achievers Award. His vision continues to push boundaries, positioning Thinkin’ Birds as a leader in the branding landscape and solidifying Bhavik as a creative force to watch.
MadeInMedia.in’s Kalpana Ravi, in conversation with Bhavik Mehta, CEO & Brand Chief, Thinkin’ Birds Communications Pvt Ltd., on the agency and its evolution over the years, establishing offices in the US and UK, having a portfolio of 300+ clients, and plans….
Excerpts:
What inspired the founding of Thinkin’ Birds Communication in 2013, and how has the agency evolved over the years?
The inspiration behind Thinkin’ Birds came from the belief that design and branding could do more than enhance aesthetics—they could solve real business problems. I noticed a gap in the market where many agencies focused purely on visual appeal without fully understanding the business side or the consumer’s perspective. I wanted to create an agency that offered more holistic solutions—combining creativity with strategic problem-solving. Over the years, Thinkin’ Birds has evolved by building deep expertise in the hospitality sector while expanding into other industries. Today, we offer a diverse range of services from brand identity and packaging design to digital marketing, UI/UX design, and strategic consulting. Our evolution has been driven by our passion for adapting to the changing needs of businesses and consumers alike, ensuring we stay relevant in an ever-changing marketplace.
How does Thinkin’ Birds Communication differentiate itself from other branding and creative marketing agencies?
Thinkin’ Birds sets itself apart by always thinking about the end customer. Every design, strategy, or campaign we create is driven by how it will affect the consumer and how it aligns with our client’s business objectives. This focus on user experience—not just in terms of digital platforms but across all touchpoints—makes us more than just a creative agency; we become strategic partners. Moreover, our team is highly adaptable, and capable of blending creativity with data-driven insights to craft solutions that not only look good but also deliver results. We also prioritize relationships over transactions, building trust and long-term collaborations by consistently delivering quality and being proactive in meeting the evolving needs of our clients.
With an impressive portfolio of over 300 clients, what strategies have been crucial to building long-term relationships with such diverse brands?
Our success in building long-term relationships stems from a few core principles. First, we take the time to deeply understand each client’s brand, industry, and target audience. This allows us to craft solutions that feel tailor-made rather than generic. Second, we prioritize adaptability. Markets and consumer behaviors change rapidly, and by staying agile, we’re able to pivot our strategies in real time. This flexibility has helped us earn the trust of clients, keeping us relevant even as their businesses evolve. Third, we focus on delivering consistent value, whether it’s through personalized designs, innovative campaigns, or even small but impactful branding tweaks. We also invest heavily in client communication, keeping them informed and involved at every stage of a project, which helps in building mutual trust.
How does the agency integrate consumer behavior insights into its branding and content strategies to deliver impactful results?
Understanding consumer behavior is at the heart of everything we do. Before we even start designing or creating content, we conduct thorough research into how consumers are thinking, feeling, and interacting with brands in a specific industry. We use a mix of data analytics, social listening, and trend analysis to gain these insights. For instance, if we’re working on a hospitality project, we’ll look at how customers engage with hospitality brands on social media, what kind of feedback they give, and what triggers their purchase decisions. By integrating these insights into our strategies, we ensure that our branding and content resonate with the target audience on a deeper level, driving not just engagement but meaningful actions like purchases or brand loyalty.
Thinkin’ Birds Communication has successfully extended its services to the USA and UK. What challenges did you face during international expansion, and how did you overcome them?
Expanding into international markets like the USA and UK posed unique challenges, primarily around understanding different cultural contexts and consumer behaviors. Every market has its way of thinking, its own set of expectations, and its way of interacting with brands. To overcome these challenges, we spent a lot of time doing market research and working closely with local partners who understand the nuances of these regions. We also adapted our communication styles and branding strategies to be more culturally sensitive, ensuring that our designs and messages resonated with the local audience while maintaining the integrity of the brand we were representing. Additionally, we had to adjust our operational workflows to accommodate time zone differences and local business practices, which was another learning curve.
Could you elaborate on your plans for the SEO and ORM markets in international regions, and what excites you the most about these opportunities?
The expansion into SEO and ORM (Online Reputation Management) is particularly exciting because these services are becoming increasingly essential for brands to stay competitive in the digital space. SEO ensures that a brand stays visible amidst the noise, while ORM helps maintain the brand’s reputation in real time, especially when consumer reviews and feedback can make or break a business. In international markets like the US and UK, where competition is fierce, these services are even more critical. What excites me most is the opportunity to help brands not only establish themselves but also protect and enhance their reputations over time. With our deep understanding of branding and consumer behavior, we can offer a more holistic approach to SEO and ORM—focusing not just on ranking or reviews, but on creating a consistent, positive brand experience across all platforms.
What strategies will you employ to further expand Thinkin’ Birds Communication’s influence in international markets, particularly in the US and UK?
Our international strategy involves a multi-pronged approach. First, we will focus on scaling our core services like brand identity design and UI/UX development, which have universal appeal and can be customized to fit local markets. Second, we plan to establish more localizedteams in the US and UK, ensuring that we have people on the ground who understand the specific needs and nuances of these markets. Building partnerships with local agencies and influencers will also help us strengthen our foothold. Lastly, we’re committed to continuously adapting and innovating our service offerings based on feedback from our international clients, ensuring that we remain flexible and responsive to their unique challenges.
What led to the decision to launch an innovative media vertical, and how will it set Thinkin’ Birds Communication apart from established media buyers?
The decision to launch a media vertical was driven by the increasing convergence of creative services and media buying. We realized that in today’s landscape, clients need an all-in-one solution that not only offers creative services but also takes care of media strategy and execution. This new vertical will allow us to offer more integrated solutions—where creativity and media planning work hand in hand to deliver results. What sets us apart is our ability to combine deep creative expertise with data-driven media buying strategies, ensuring that our clients get both compelling campaigns and optimal reach. By controlling both the creative and the media sides, we can ensure greater synergy and, ultimately, better outcomes for our clients.
Can you share examples of how Thinkin’ Birds Communication uses digital strategies to help brands stay ahead in the competitive digital landscape?
Our digital strategies often combine cutting-edge design with targeted digital marketing efforts. For instance, when working with Swiggy, we developed highly engaging, visually compelling content for their social media platforms that were aligned with current food trends and customer preferences. At the same time, we optimized their website’s user interface to make it more conversion-friendly. This blend of creative and analytical thinking has helped brands like Swiggy stay ahead in a highly competitive digital space. We also focus heavily on metrics—tracking the performance of every campaign and making data-driven adjustments in real time to maximize effectiveness.
How do you plan to approach media-driven projects differently with your new innovative media vertical than traditional methods?
Our approach to media-driven projects will be highly data-driven and focused on real-time optimization. Traditional media buying often relies on broad assumptions and standard practices, but we plan to leverage insights and performance metrics to offer more personalized and targeted media strategies. By continuously monitoring performance, we can adjust campaigns on the go, ensuring that we’re always optimizing for the best results. This approach not only ensures more efficient spending but also delivers more relevant and impactful messaging to the end consumer.
What key challenges do you face when working on diverse projects for international clients like Headlands Brewing Co. and Plate IQ? How do you overcome them?
Working with international clients like Headlands Brewing Co. and Plate IQ presents challenges such as understanding different consumer behaviors, cultural nuances, and regulatory requirements. To overcome these challenges, we adopt a localized approach to every project. This means thoroughly researching the market, collaborating closely with local teams, and ensuring that our creative solutions are adapted to fit the cultural and business context of each region. Open communication with clients is key, as it helps us fine-tune our strategies to align with their vision while meeting the expectations of their audience.
What will be the focus for growing your Mumbai branch to 100 professionals over the next three years, and how will this expansion support your overall business goals?
Our growth in Mumbai is part of a larger strategy to scale our operations while maintaining our commitment to quality. The focus will be on building a highly specialized team, particularly in the areas of digital marketing, brand strategy, and UI/UX design. This expansion will enable us to take on more complex, large-scale projects and further strengthen our position as a leading branding agency. It will also help us better serve our clients both in India and internationally, as we plan to use the Mumbai branch as a hub for innovation and creativity.
How do you see the branding and content landscape evolving in the next five years, and how is Thinkin’ Birds Communication preparing for these changes?
In the next five years, branding and content will become increasingly personalized and data-driven. Consumers are expecting more tailored experiences, and brands that can deliver personalized content at scale will have a competitive edge. At Thinkin’ Birds, we’re investing in technologies like AI and data analytics to better understand consumer behavior and deliver hyper-personalized branding solutions. We’re also focusing on agility—being able to quickly adapt to changes in technology and consumer preferences. Our goal is to stay ahead of the curve by continuously innovating and refining our strategies.
What role do you see digital media assets, like SEO and ORM, playing in the future of branding and marketing, particularly in international markets?
SEO and ORM will play a pivotal role in the future of branding, especially in international markets where competition is fierce. SEO ensures that a brand stays visible and relevant in search engine results, while ORM helps manage the brand’s reputation in real time. With the rise of e-commerce and online-first consumer interactions, these digital media assets will become even more critical in shaping public perception and driving customer loyalty. At Thinkin’ Birds, we’re integrating these tools into our broader digital strategies to ensure that our clients not only reach their target audience but also maintain a positive brand image.
What innovations do you believe will shape the future of the branding industry, and how do Thinkin’ Birds plan to stay ahead of the curve?
The future of branding will be heavily influenced by innovations like artificial intelligence, augmented reality, and personalized marketing strategies. AI will enable brands to deliver more personalized experiences at scale, while AR will create new ways for consumers to interact with brands. we’re committed to staying ahead by investing in these emerging technologies and ensuring that we remain flexible and innovative. We also believe that the future of branding will require a balance between creativity and data-driven insights, and we’re positioning ourselves to excel in both areas.
