A festive collaboration blending handcrafted chocolates, signature coffee brews, and artisanal keepsakes to celebrate the spirit of togetherness.
India | September 23, 2025: This Diwali, two of India’s most loved homegrown brands — Third Wave Coffee and SMOOR — have joined forces to craft a collection that celebrates indulgence and connection. Their limited-edition festive hampers combine the rich craftsmanship of SMOOR’s artisanal chocolates with Third Wave Coffee’s signature blends, offering the perfect pairing for modern celebrations.
Designed for those who cherish refined experiences, the collaboration introduces three distinct hampers — the Classic, the Indulgence, and the Luxe — each curated to capture the warmth, flavour, and artistry of the festive season.
Rajat Luthra, CEO, Third Wave Coffee, shared,
> “Coffee is more than a beverage — it’s a ritual that brings people together. Partnering with SMOOR adds sweetness to that ritual, creating hampers that go beyond gifting to celebrate shared experiences and connection.”
The Classic Hamper features Vienna Roast Easy Coffee Bags, a mug, SMOOR’s Choco Mithai and Almond Snaps, along with a festive diya and greeting card.The Indulgence Hamper elevates the experience with two coffee roasts — Vienna and Monsoon Malabar — paired with SMOOR’s Choco Mithai and Pistachio Kunafa Bites, a handcrafted mug, tote bag, and diya. The Luxe Hamper crowns the collection with a Ratnagiri Specialty single-origin coffee, French Press, SMOOR’s Choco Mithai and Kunafa, a designer mug, diya, and greeting card — an exquisite expression of indulgence and light.
Vimal Sharma, CEO, SMOOR, added
,> “Our collaboration with Third Wave Coffee felt natural — it’s the meeting of two crafts. These festive hampers embody balance, luxury, and celebration — making every gift meaningful and memorable.”
Available for a limited time starting September 25, 2025, the hampers are priced from ₹1,299 onwards and can be purchased across all Third Wave Coffee and SMOOR outlets, as well as via Swiggy and Zomato.
About Third Wave Coffee:
Founded in 2015 by Sushant Goel, Anirudh Sharma, and Ayush Bathwal, Third Wave Coffee is one of India’s fastest-growing coffee-first QSR brands, with over 175 cafés nationwide. The brand is known for its focus on premium coffee, quality ingredients, and a tech-enabled consumer experience, earning recognition among the ET Now Best Brands of 2024.
About SMOOR:
SMOOR is India’s premier luxury chocolate brand, offering a wide range of handcrafted treats made from the world’s finest ingredients. Known for its signature couverture chocolates, desserts, and gifting experiences, SMOOR blends global techniques with Indian artistry to create moments of pure indulgence.
