CARS24’s new campaign says: This Mother’s Day, Let Moms Be.
Mumbai: When we think of the word “mother,” we immediately think of unconditional love and quiet sacrifice, the kind that asks for nothing in return. Every year, we try to honour that with a heartfelt tribute. So this Mother’s Day, we set out to do just that: capture everything moms give up for their families.
We tried. And failed.
Because the moms we met weren’t in the mood for emotional speeches. They didn’t want to be painted as victims. They just wanted to be real, unfiltered, and hilariously honest. Turns out, sometimes the best way to celebrate moms is to stop trying so hard.
CARS24’s new campaign, “Let Moms Be,” is anything but your typical tribute. It’s a behind-the-scenes satire of what happens when you try to direct Indian moms into emotional monologues and they clap back with sarcasm, eye-rolls, and honesty.
We asked them to say, “I never got to learn how to drive.”
They replied, “I’ve been driving for years. I just don’t feel like it today.”
We asked for sacrifice stories. They started boasting about how easily they can order their kids around now. Turns out they didn’t need directions in life (or on set)
We wanted drama. They gave us reality, with a side of savage humour.
Because not every mom wants to be idolised. Some just want to be left alone to live on their terms, do what they love, and not be boxed into sentimental expectations. And we’re completely on board with that.
The film is a “making-of” gone wrong. It celebrates moms who refuse to be boxed into emotional clichés and instead choose to be seen exactly as they are: unscripted, unapologetic, and often funnier than we give them credit for.
“We firmly believe in Freedom of Choice, even if that means saying NO. This Mother’s Day, we are letting moms take the lead, whether that’s behind the wheel or comfortably in the passenger seat. It is their call and that’s exactly how it should be,”said Gajendra Jangid,CMO, CARS24
So here’s to the moms who don’t want a tribute, a monologue, or a melodrama. They just want to skip the sentimental stuff and remind everyone who really runs the house. This Mother’s Day, let’s do the one thing they’ve been asking for all along – let them be.