The session explored how GenAI is transforming video content into searchable, interactive, and intelligent media experiences
Noida, October 9, 2025: TO THE NEW recently hosted a TechX Workshop — an initiative by the NASSCOM Regional Council-NCR — on “The Future of Video Analysis with Generative AI.” The workshop brought together leading technologists, media professionals, and AI enthusiasts to explore how Generative AI (GenAI) is revolutionizing the way businesses and consumers interact with video content, making it both searchable and interactive.
The event opened with a keynote address by Manish Verma, Technology Leader in Digital Media at Warner Bros. Discovery, who shared valuable insights on how AI is transforming content creation, distribution, and user experiences across digital platforms.
This was followed by a session from Lalit Khatter, Senior Partner Management Solutions Architect at AWS, who demonstrated how Generative AI and Amazon Bedrock Models can automate marketing workflows and convert everyday video assets into reusable, structured formats — enabling smarter knowledge sharing.
The final session featured a live demo by Ankit Verma and Rishabh Sharma from TO THE NEW, showcasing how scalable, production-ready GenAI applications can be built using Retrieval-Augmented Generation (RAG), vector search, and multi-modal models.
Through these sessions, participants experienced firsthand how AI-powered video analysis can transform vast video libraries into searchable knowledge systems, making video exploration as intuitive as a Google search.
> Amit Verma, Head – Membership (North India), NASSCOM, said,“Through initiatives like the TechX workshop series, NASSCOM aims to bring the tech community together to explore emerging technologies such as AI, offering hands-on learning and collaboration opportunities.”
> Narinder Kumar, CEO & Co-founder, TO THE NEW, added,“Our collaboration with NASSCOM reflects our shared vision of making Generative AI both practical and impactful. We believe the future of video analysis lies at the intersection of technology and storytelling — where AI enables businesses to make video as easy to navigate as a Google search.”
By blending thought leadership with hands-on exploration, the TechX Workshop underscored how AI-driven innovation is reshaping the media landscape. The initiative marks another step in TO THE NEW’s commitment to advancing cutting-edge technologies that empower enterprises and redefine digital storytelling.
About NASSCOM
The National Association of Software and Service Companies (NASSCOM) represents India’s $283 billion technology industry, with over 3,000 member organizations spanning startups, multinationals, and global capability centers. NASSCOM works collaboratively with industry, government, and academia to position India as a trusted hub for innovation, talent, and impact — ensuring that technology remains human-centric and inclusive.
About TO THE NEW
TO THE NEW is a global digital technology services company specializing in product engineering, cloud, data, and AI-led solutions. Recognized by global analyst firms such as Gartner, Forrester, Everest, ISG, and Zinnov, the company serves clients across industries worldwide. Headquartered in Singapore, TO THE NEW has a team of over 2,200 “Newers” across India, North America, EMEA, SEA, and ANZ, and has been consistently recognized as a Great Place to Work.
