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    Do you know who actually reads your newspaper ad?

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    Vestige Launches DewGarden Fly Sanitary Napkin, Empowering Women to ‘Fly with Confidence’

    Clarity Communication Joins Indo-American Chamber of Commerce to Strengthen Cross-Border Communication Strategies

    St. Jude India ChildCare Centres Launches “Renu Vs The City” Campaign Highlighting Families’ Struggle During Childhood Cancer Treatment

    Parag Milk Foods Elevates Nitin Kanodia to Lead Avvatar Sports Nutrition Brand

    Aveda Revamps Cult-Favorite Shampowder™ Dry Shampoo for Effortless Second-Day Hair

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    Zee Marathi’s Kamali Sets World Record with 3,000 Children Chanting Shivstuti in Grand Tribute to Chhatrapati Shivaji Maharaj

    Kareena Kapoor Khan Opens Up on Home Break-In Trauma, Parenting, and Embracing Natural Beauty at We The Women 2025

    16-Year-Old Badminton Sensation Tanvi Sharma Signs Exclusive Management Deal with IOS Sports & Entertainment

    “Do You Realise You Have Denied Your Children a Mother?” – Karan Johar Opens Up About the Cruelest Comment He Ever Faced

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    • CES 2017
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    Edstead Elevates Elvis Anthony to Chief Creative Officer to Spearhead Creative Vision

    Karmic Events Redefines Retail Engagement with Over a Decade of Experiential Excellence

    Smile Train India Unveils “Every Smile Belongs” — A Visual Tribute to Cleft Inclusion and Strength

    Over 1 Million Suryanamaskars Performed Nationwide as Cult Yogathon 2025 Celebrates Unity in Movement

    Over 1 Million Suryanamaskars Performed Nationwide as Cult Yogathon 2025 Celebrates Unity in Movement

    Father’s Day 2025 | How Top Gamer Gulrez Khan Balances Streaming and Fatherhood

    Father’s Day 2025 | How Top Gamer Gulrez Khan Balances Streaming and Fatherhood

    WPP Unveils WPP Media, an AI-Driven evolution of Its Global Media Business

    WPP Unveils WPP Media, an AI-Driven evolution of Its Global Media Business

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    • Game of Thrones
    • MotoGP 2017
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    VALORANT South Asia’s Final Showdown: OMEN VCSA 2025 Split 3 Begins Today

    Crocs Channels K-Drama Meets Bollywood Romance in Rain-Soaked Monsoon Campaign Starring Chae Soobin & Siddhant Chaturvedi

    BLEP Launches #NeverAgain Campaign to Expose Pet Food Myths and Champion Honest Nutrition

  • Lifestyle/ Travel/ Inclusivity

    Raheja Universal Closes ₹1,726 Crore in Sales at Solaris, Vashi NX’s Landmark Residential Project

    Aveda Revamps Cult-Favorite Shampowder™ Dry Shampoo for Effortless Second-Day Hair

    Sunfeast Marie Light Offers Cooling ‘Surya Vardaan’ Caps to Devotees at Puri Rath Yatra 2025

    Karmic Events Transforms Delhi with Van Gogh and Da Vinci Experience, Redefines India’s Retail Activations

    Hangyo and SMOOR Launch ‘Black Gold Ice Cream’: A Decadent Tribute to Craftsmanship and Chocolate Legacy

    India’s Leading Women’s Festival, We The Women, to Host Inaugural UK Edition in London

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    Clarity Communication Joins Indo-American Chamber of Commerce to Strengthen Cross-Border Communication Strategies

    Abbey Road Institute Launches First Asia Campus in Mumbai in Partnership with Bay Owl Studios

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    AIPL DreamCity Ludhiana Marks International Yoga Day with ‘Yoga by the Lake’ and Sustainable Lifestyle Showcase

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    No Internet, No Funding, No Problem: How Sanjeev Bikhchandani Built Naukri.com into India’s Hiring Powerhouse

    Exploring Authored Article & Interaction Opportunities with Simran Kaur, Co-founder & COO, Dermabay

    Exploring Authored Article & Interaction Opportunities with Simran Kaur, Co-founder & COO, Dermabay

    Karmic Events Powers India’s Most Iconic Retail Experiences for Over a Decade

    Breaking Through the Noise: How Influencer Marketing Redefined Corporate Gifting in 2025.

    Breaking Through the Noise: How Influencer Marketing Redefined Corporate Gifting in 2025.

    Do you know who actually reads your newspaper ad?

    Do you know who actually reads your newspaper ad?

    PR in the AI Era: Why the human mind still matters.

    PR in the AI Era: Why the human mind still matters.

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Too Good to Scroll Past: How knowledge center is solving the visibility crisis for small and mid-tier sebrands.

News Desk by News Desk
May 27, 2025
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Too Good to Scroll Past: How knowledge center is solving the visibility crisis for small and mid-tier sebrands.
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Some of the best innovations aren’t hidden online—they’re waiting to be discovered in person.

Mumbai: Even in a booming industry, many worthy construction brands slip through the cracks—not because their products fall short, but because they simply aren’t seen. For a tile maker in Gujarat or an iron craft artisan in Bastar, the real challenge isn’t quality—it’s getting discovered.

That’s where the Knowledge Center (KC) steps in. KC, a 100,000 sq ft physical innovation hub for the construction and design ecosystem, offers something rare in the age of algorithms—real, tactile, in-person discovery. Brands don’t need a Shopify subscription, SEO consultant, or a digital campaign to get noticed here. They just need to show up.

“In today’s market, visibility is often driven by marketing spend—brands with bigger budgets dominate online, while many high-quality products go unnoticed,” says Ankur Jain, Founder & CEO of Knowledge Center. “At KC, we’ve built a space where discovery is driven by experience, not algorithms. Whether you’re a large manufacturer or a small artisan, your product gets the same opportunity to be seen, touched, and considered by decision-makers who matter.”

KC is designed to be inclusive by intent, offering a platform not just for known names, but for emerging makers from across India’s interiors—from Morbi’s industrial clusters to the handicraft lanes of Chhattisgarh, rural Rajasthan, and beyond. The aim: to create a truly democratic space where excellence, not ad budgets, drives visibility.

With footfall from architects, interior designers, contractors, and builders across Delhi-NCR and beyond, KC is becoming the go-to venue for hands-on product visibility. Artisans without online presence now share space with high-end international brands. Here, everyone is on a level playing field—and seen for what they offer, not how loud they advertise.

As India’s construction market booms, KC offers a powerful reminder: some of the best innovations aren’t hidden online—they’re waiting to be discovered in person.

Tags: Knowledge Centre

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