New rich media suite enables brands to engage high-intent users with precision-targeted, cinematic ad experiences in the Truecaller app
Bangalore, Karnataka, India – Truecaller Ads, the advertising division of the global communications platform Truecaller, has announced the launch of Truecaller Play: a comprehensive suite of rich media ad solutions set to redefine how brands connect with consumers in today’s mobile-first landscape.
Building on its consistent innovation, Truecaller Ads’ new offering expands on its top-of-the-funnel solutions—such as the high-impact 3 billion daily Roadblock and Truecaller Masthead—by introducing interactive, video-first, and immersive formats designed to captivate audiences during moments of peak attention. Powered by Truecaller’s robust first-party data, Truecaller Play allows brands to precisely target and engage the right users at scale.
“With Truecaller Play, we’re not just launching another ad product; we’re creating opportunities for brands to connect with consumers during authentic, undistracted moments,” said Hemant Arora, VP, Global Ad Sales Business, Truecaller. “Trust and utility are at the core of our engagement philosophy. This new suite empowers advertisers to place their story exactly where attention is highest, unlocking powerful, lasting connections.”
With over 10,000 advertisers worldwide and more than 5 billion daily impressions, Truecaller is a proven platform for performance-driven digital campaigns. The introduction of Truecaller Play enables advertisers to move beyond static display ads to dynamic, interactive formats that deliver deeper brand recall and meaningful consumer interactions.
Key Features of Truecaller Play:
Custom Rich Media Formats: A range of ad types, from standard video to cinematic custom builds, tailored to diverse marketing goals—from awareness to direct response.
Native Experience: Ads integrate naturally into the familiar Truecaller interface, ensuring a seamless user journey.
In-House Creative Support: Truecaller Ads offers expert creative services to help brands design compelling rich media ads.
Precision Targeting at Scale: Leveraging Truecaller’s extensive first-party data, advertisers can accurately reach high-intent audiences across millions of users.
About Truecaller and Truecaller Ads
Truecaller is a leading communications platform serving over 450 million active users globally, with more than a billion downloads since launch. In 2024 alone, Truecaller identified and blocked nearly 56 billion unwanted calls. Headquartered in Stockholm since 2009 and publicly listed on Nasdaq Stockholm since October 2021, Truecaller generates the majority of its revenue from advertising. Truecaller Ads delivers more than 5 billion impressions daily and is trusted by over 10,000 brands to reach audiences effectively.
Visit https://advertisers.truecaller.com/ for more information
