Brand inspires devotees to embrace mindful living, water conservation, and clean kitchens this Ganesh Chaturthi through immersive festive experiences
Mumbai, September 4, 2025: This Ganesh Chaturthi, TTK Prestige has brought a unique blend of festivity and responsibility to Andhericha Raja with its Prestige Svachh Shelter. Inspired by the spill-proof deep lid of its Svachh cookware range, the installation highlights the brand’s philosophy of clean, waste-free, and mindful living.
The Svachh Shelter encourages devotees to pledge for cleaner kitchens and water conservation, reminding families that true blessings begin at home. Partnering with Fever FM as the official radio partner, TTK Prestige has amplified the celebrations with interactive activities and engaging experiences for visitors.
The shelter has become a lively attraction for families and youngsters who are participating in the #SvachhLivingPledge by clicking selfies, sharing them online, and promoting awareness of mindful living. Each selfie not only spreads the message of #SvachhCelebrations but also gives participants the chance to win Prestige vouchers.
Adding to the festive fervor is the daily Modak Making Challenge, where devotees prepare modaks using Prestige’s Airfryer and multi-tasking Kadai. The challenge has drawn enthusiastic participation, with visitors celebrating tradition in a modern, hassle-free way while competing for Prestige gift hampers.
Anil Gurnani, Chief Sales & Marketing, TTK Prestige, said, “With the Prestige Svachh Shelter, our goal was to create a space where celebration meets purpose — encouraging families to enjoy festivities while embracing responsible living. From pledging for cleaner kitchens to participating in the modak-making challenge, we wanted devotees to experience not just the joy of tradition, but also the satisfaction of making choices that are good for their homes and the environment.”
With celebrity visits, contests, pledges, and thousands of festive selfies, TTK Prestige’s Svachh Shelter has become more than just an installation. It is emerging as a movement that blends devotion with responsibility, reinforcing the message that true celebration lies in purity, awareness, and sustainable choices.
About TTK Prestige
TTK Prestige Limited is India’s leading kitchen appliance brand, trusted by generations for its innovative, high-quality, and durable cookware and appliances. With a legacy of transforming kitchens across the country, Prestige continues to pioneer products and initiatives that blend convenience, safety, and responsibility.
