First-of-its-kind #LaunchInTheClouds blends high-altitude experiential marketing, influencer power, and sensory science to debut brand’s entry into face moisturising
Dubai, August 14, 2025: Vaseline India has taken brand storytelling to new heights—literally—with the launch of its Vaseline Cloud Soft Light Moisturiser through a first-of-its-kind #LaunchInTheClouds activation at Skydive Dubai. The light and airy face moisturiser marks Vaseline’s entry into the face care segment, combining the brand’s trusted moisturising heritage with modern sensorial technology.
A curated group of top digital creators—including Ruhee Dosani, Agasthya Shah, Richi Shah, Nagma Mirajkar, Funcho, Radhika Sharma, and Shreemayi Reddy—experienced the product’s “cloud-like” texture mid-air, capturing and sharing their reactions live from the skies.
Following the skydive, influencers were welcomed to the Cloud Soft Sensory Lounge at Le Royal Meridien, Dubai. The immersive space featured a texture lab, fragrance bar, charm stations, and interactive product displays—offering guests a hands-on exploration of the moisturiser’s lightweight yet deeply hydrating formula.
“This launch being Vaseline’s entry into face moisturising, we had to ensure it was a blend of the brand’s trusted moisturising heritage and modern sensorial technology,” said Pratik Ved, Vice President & Head – Skin Care, Hindustan Unilever. “With Cloud Soft, we have delivered a breakthrough moisturiser that combines intense hydration with an incredibly lightweight texture. This launch was designed to reflect that very promise—to create a moment as memorable and uplifting as the product itself.
The campaign’s high-altitude reveal served as a visual metaphor for the product’s unique sensory profile. With Cloud Soft, Vaseline India is responding to growing consumer demand for skincare that delivers both efficacy and a sensorially delightful experience.
About Vaseline
A trusted name in skincare for over 150 years, Vaseline offers a range of products designed to heal, protect, and nourish the skin. The brand continues to innovate, combining heritage expertise with cutting-edge technology to meet evolving consumer needs.
Watch the campaign film here:
https://www.instagram.com/reel/DNSICXKI8B4/?igsh=MW1obDJid2RycmR1aw==