Celebrating a new era of retirement with vibrant communities, technology, and expansion plans
Bengaluru, August 20, 2025: Vedaanta Senior Living, India’s leading senior living brand, celebrated Senior Citizens Day with the launch of its new campaign, #SecondInningsUnscripted. The initiative redefines retirement as a phase of rediscovery, renewal, and active living, challenging outdated perceptions that equate aging with slowing down.
The brand film at the heart of the campaign showcases real Vedaanta residents — from couples cherishing community life to seniors embracing new passions like painting, dancing, gardening, writing, and learning new skills. It highlights how residents are finding joy, companionship, and purpose, while building meaningful connections in an environment designed for wellness and happiness.
To bring this philosophy to life, Vedaanta organized a month-long series of celebrations across its communities. Highlights included curated outstation travel experiences, in-house Olympics, and lively entertainment evenings with movies, live music, and dance performances where residents took the stage alongside professional artists.
Industry Voices
Shreya Anand, Director, Vedaanta Senior Living, said:
“#SecondInningsUnscripted is not just a campaign, it’s our reality. Every day, our residents show that retirement is not about slowing down but living more fully — without scripts, without limits. Launching this on Senior Citizens Day was our tribute to their spirit of curiosity and constant rediscovery.”
The celebrations also marked the launch of Vedaanta Vyom, the brand’s proprietary technology platform for proactive health monitoring and seamless service management. Vyom enables efficient coordination of wellness, hospitality, and day-to-day resident needs, ensuring a connected and convenient lifestyle.
Growth & Expansion
As it marks 10 years in the senior living sector, Vedaanta announced a ₹300 crore investment over the next 2–3 years to expand its footprint and strengthen its technology offerings. With 8 active communities housing 800+ residents and 8 new projects in the pipeline, Vedaanta is set to further consolidate its leadership in the sector.
Its communities combine the comfort of living away from city congestion with proximity to essential healthcare and services, enhanced by physiotherapy, wellness programs, cultural activities, and a rich social calendar.
About Vedaanta Senior Living
Vedaanta Senior Living is India’s leading brand dedicated to enriching the lives of seniors through thoughtfully designed communities and services. With a focus on holistic wellbeing, companionship, and technology-driven care, Vedaanta has pioneered structured senior living in India, creating spaces where residents can thrive in their “second innings.”