Collaboration highlights HealthOK as a trusted vegetarian multivitamin brand during the festive season
Mumbai, September 15, 2025: In a festive celebration of health and devotion, HealthOK, the pure vegetarian multivitamin from Mankind Consumer Products, has partnered with Haldiram’s Nagpur to promote wellness among vegetarians this Navratri. The collaboration aims to reinforce HealthOK’s position as a reliable vegetarian multivitamin brand, aligning with Haldiram’s long-standing reputation as a pure vegetarian food chain.
The campaign is being activated across 76 Haldiram’s stores in Maharashtra, Madhya Pradesh, Gujarat, and Chhattisgarh. It spans both online and offline platforms, including a co-branded digital video released on YouTube and Instagram. Consumers will also find HealthOK tablets and gummies available at most Haldiram’s outlets, offering them easy access to vegetarian health supplements.
Speaking about the partnership, Joy Chatterjee, Vice President, Sales and Marketing Head, Mankind Consumer Product Private Limited, said: “This Navratri partnership with Haldiram’s holds special significance as both brands embody the essence of pure vegetarian living during sacred celebrations. Just as devotees trust Haldiram’s for authentic vegetarian delicacies, we want health-conscious individuals to turn to HealthOK tablets for their daily vegetarian nutritional needs. Through this collaboration, we aim to amplify our ‘24 Hour Active Energy’ message while strengthening HealthOK’s connect with the Indian vegetarian lifestyle.”
Echoing the sentiment, Neeraj Agrawal, Director, Haldiram’s, added: “We are excited to collaborate with HealthOK to support the health and wellness of vegetarians. Haldiram’s dedication to offering authentic vegetarian food aligns seamlessly with HealthOK’s mission to deliver essential nutrients through supplements. Together, we are making it easier for vegetarians to lead healthier lives.”
This joint initiative underscores both brands’ commitment to empowering vegetarians with choices that align with their dietary values, while promoting holistic health and wellbeing during the festive season.
About Mankind Pharma
Mankind Pharma (BSE: 543904 | NSE: MANKIND) is one of India’s largest pharmaceutical companies, with a strong presence in both the domestic pharmaceuticals and consumer healthcare markets. The company operates across acute and chronic therapeutic areas including anti-infectives, cardiovascular, gastrointestinal, antidiabetic, neuro/CNS, gynaecology, VMN, and respiratory segments.
In consumer healthcare, Mankind leads categories such as condoms, pregnancy detection kits, emergency contraceptives, antacids, vitamin and mineral supplements, and skincare. With 30 manufacturing facilities, 6 R&D centres, and a field force of 17,700+ professionals, the company serves over five lakh doctors across India. The acquisition of Bharat Serums and Vaccines Limited has further strengthened its leadership in women’s health.
Link to the campaign video:
