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Vestige Launches Suraksha Bandhan Campaign to Redefine Protection Through Self-Care and Menstrual Wellness

News Desk by News Desk
September 15, 2025
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Vestige Launches Suraksha Bandhan Campaign to Redefine Protection Through Self-Care and Menstrual Wellness
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Featuring DewGarden Fly sanitary napkins, the initiative champions women’s independence, hygiene, and economic empowerment.

Mumbai/New Delhi, September 15, 2025: Vestige Marketing Pvt. Ltd., one of India’s leading home-grown direct selling companies, has announced the launch of Suraksha Bandhan, a campaign that reimagines the concept of protection in today’s world. With DewGarden Fly sanitary napkins at its core, the initiative celebrates self-care as a powerful symbol of independence, respect, and empowerment.

Traditionally, protection has been perceived as something provided by others. Suraksha Bandhan highlights the evolving notion of self-care, encouraging women to embrace menstrual wellness and make informed choices that prioritize their own well-being.

DewGarden Fly sanitary napkins are designed to address modern hygiene needs with features such as dual-use coverage for day and night, a cottony-soft breathable top layer, 360° air-laid paper wings for secure fit, and super absorbent polymer for reliable leak protection. Advanced benefits include a Graphene-Anion Chip and FIR Technology for odour control and hygiene, combined with non-toxic adhesive for safe everyday use.

“At Vestige, our mission has always been to uplift lives through care, innovation, and opportunity,” said Mr. Gautam Bali, Founder and Managing Director, Vestige Marketing Pvt. Ltd. “With the Suraksha Bandhan campaign, we’re proud to focus on self-care and hygiene, encouraging women to prioritise their well-being without hesitation. This campaign is not just about a product; it’s about building confidence and empowering women in their everyday lives. DewGarden Fly reflects this commitment by blending science-backed features with thoughtful solutions that address real needs.”

Beyond menstrual wellness, the campaign also emphasizes the importance of economic independence, particularly in India’s tier 2 and tier 3 cities where direct selling is creating new opportunities. By enabling women to pursue financial freedom while balancing personal aspirations, Vestige highlights self-reliance as an integral part of protection and progress.

“Economic independence fuels innovation, personal progress, and entrepreneurship, accelerating the self-sustainable growth of the nation,” Mr. Bali added.

Through Suraksha Bandhan, Vestige underscores that true protection begins with self-care, wellness, and economic empowerment—helping women safeguard not just their health, but also their future.

About Vestige:

Founded in 2004, Vestige Marketing Pvt. Ltd. is one of India’s largest direct selling companies, offering a wide portfolio of health, wellness, hygiene, and personal care products. With a strong presence across India and international markets, Vestige empowers millions of distributors with business opportunities and a commitment to improving lives through quality, innovation, and community-focused initiatives.

Tags: DewGarden Fly sanitary napkinsdirect sellingeconomic independenceGautam Balimenstrual hygienemenstrual wellnessself-careSuraksha Bandhan campaignVestigewomen empowermentwomen in tier 2 and tier 3 cities
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