New sub-brand marks Vestige’s foray into the premium fragrance segment, blending luxury with everyday confidence
Mumbai/New Delhi, June 13, 2025 — Vestige Marketing Pvt. Ltd., one of India’s leading home-grown direct-selling companies, has launched its Assure Premium sub-brand under the Personal Care range, introducing the brand’s first foray into the premium fragrance space. The debut collection features two elegant perfumes — Assure Premium BLEU (for men) and Assure Premium AMOUR (for women) — crafted to embody sophistication, confidence, and self-expression.
Both fragrances are designed with a complex blend of top, middle, and base notes that evolve beautifully over time, leaving a lasting impression.
Assure Premium BLEU offers a bold, masculine profile with vibrant notes of pineapple, bergamot, black currant, and apple, enriched with a heart of birch, patchouli, Moroccan jasmine, and rose, and settling into a refined base of musk, oak moss, ambergris, and vanilla.
Assure Premium AMOUR celebrates modern femininity with fresh top notes of lime, lily-of-the-valley, lilac, magnolia, bergamot, and mandarin orange, an enchanting floral heart, and a warm base of musk, sandalwood, amber, vanilla, and cloves.
“With BLEU and AMOUR, we aim to elevate everyday moments with perfumes that inspire, empower, and endure, blending luxury with accessibility,” said Gautam Bali, Managing Director and Founder of Vestige Marketing Pvt. Ltd.
Priced at Rs. 2,000, both fragrances promise premium quality, refined packaging, and long-lasting formulations — making them not just scents, but personal signatures of style and confidence.
