New initiative underscores science-led supplementation for stress, sleep, and heart health management
New Delhi, September 3, 2025 – Wellbeing Nutrition, one of India’s leading health and wellness brands, has unveiled its latest consumer awareness campaign titled “Slow Release Supplements: Designed for Better Absorption.” The initiative focuses on educating consumers about the importance of nutrient absorption—a critical but often overlooked factor in determining supplement effectiveness.
Growing consumer interest in magnesium, omega, and multivitamin supplements has been driven by lifestyle-related challenges such as stress, poor sleep, and rising heart health concerns. While awareness of these categories has risen sharply, Wellbeing Nutrition is steering the conversation toward absorption science, emphasizing clinically validated solutions over ingredient lists alone.
With its Slow Range, the brand has introduced innovations such as sustained-release and liposomal technology that allow nutrients to be released gradually and absorbed more efficiently. The portfolio includes clinically formulated products like Triple Magnesium Complex, Ultra Strength Magnesium+, 4x Strength Omega 3 Fish Oil, Probiotics, and Daily Multivitamins. The Slow Range has already recorded 45% growth, with magnesium products contributing more than one-third of sales.
Saurabh Kapoor, Co-founder of Wellbeing Nutrition, said:
> “Supplements are often judged by the ingredients on the label. But science shows that it’s absorption, not consumption, that makes the real difference. We were among the first in India to introduce Slow Release Supplements in 2022, bridging this gap and ensuring clinically validated formulations that deliver sustainable, long-term results.”
Varun Kandhari, Chief Marketing & Growth Officer, added:
> “Today, over 60% of Indian consumers demand proof of performance, not just promises. This campaign aims to empower them with science-backed insights and help them choose clinically proven solutions. With magnesium and omega playing a key role in managing stress, sleep, and heart health, absorption science will define the future of supplementation in India.”
The campaign will be promoted through digital activations, influencer collaborations, and expert-led discussions designed to simplify absorption science. Wellbeing Nutrition products, including the Slow Range, are available across leading e-commerce platforms such as Amazon, Flipkart, Blinkit, and Nykaa, as well as offline retail outlets nationwide.
About Wellbeing Nutrition
Wellbeing Nutrition is a pioneer in clean, plant-based, and clinically validated nutrition solutions. The brand is committed to providing science-backed supplements designed to work in harmony with the body, ensuring measurable outcomes and long-term wellbeing.
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