QSR brand celebrates five years with India’s first-ever fast-food party bus, comedian roasts, and a multi-city burger rave — redefining what it means to throw a birthday party.
Mumbai, August 4, 2025: Wendy’s India is turning five — and she’s throwing a celebration as bold as her burgers. With over 200 outlets across the country, the QSR brand has launched an unapologetically loud, month-long birthday campaign titled “Wendy’s India Turns 5” — blending rave culture, savage humour, creator collabs, and viral content into a fast-food fiesta like never before.
From India’s first QSR party bus and roast battles inside stores to GTA-style skits and burger-shaped cakes, Wendy’s isn’t just celebrating — she’s dominating streets, screens, and feeds.
Campaign Highlights:
Wendy’s Party Bus (Mumbai, August 8):A first-of-its-kind rave party on wheels, complete with neon lights, thumping music, unlimited food, and Wendy herself. The red-and-white bus will storm Mumbai’s streets, proving Wendy’s doesn’t wait for the party — she is the party.
The Roast (Bangalore, August 14):For the first time ever, a roast comedy show inside a QSR outlet. Comedian Banti Banerjee will headline a no-holds-barred set that takes aim at everything from burgers to brands, delivering unfiltered humour in a flame-grilled format.
Creator Collabs:
Darshan Magdum’s parody anthem brings birthday energy with a beat you can’t ignore.
Lakshita & Gurpreet take on a Wendy’s-themed GTA mission — buns may be lost.
AI influencers Manki x Dogesh Bhai go viral with a ketchup-fuelled existential crisis.
Chordinary adds emotional chaos with an offbeat musical tribute.
The Burger Cake:
A hyperrealistic birthday cake that looks like a full Wendy’s meal — equal parts delicious and deceptive.
The Mockumentary:A behind-the-scenes birthday film chronicling Wendy’s rise in India — told through sass, satire, and roast-worthy honesty.
The Wendy Raves (Delhi, Pune, Hyderabad, Bangalore — August 22–24):
A four-city DJ-led food-and-music extravaganza powered by Coke and Veeba. Loud beats, bold bites, and party-mode menus take over night scenes with a burger twist.
Instagram Takeover:
Expect daily doses of chaos with roasts, reels, creator drops, and savage stories that are anything but typical birthday posts.
Commenting on the campaign, Nishant Kedia, CMO, Rebel Foods, said:”Over the past five years, Wendy’s India has built a loyal following by being bold, real, and relentlessly relevant. This campaign is a thank-you to our fans — the ones who made us what we are today. We’re not just showing up; we’re throwing down.”
Wendy’s India continues to challenge conventions in the QSR space by creating cultural moments that blend digital-first storytelling with offline experiences. With this campaign, the brand reaffirms its position as more than just a food stop — it’s a lifestyle movement.
About Wendy’s India:
Launched under the Rebel Foods portfolio, Wendy’s India has grown to over 200 outlets since its inception, offering American-style burgers with an Indian twist. Known for its bold personality and innovative marketing, Wendy’s India has built a reputation for being a fast-food brand that speaks the language of culture, community, and chaos.