‘Double Ayurveda for Double Benefits’ takes over key locations in Karnataka and Goa with refreshed visuals, strategic placements, and celebrity appeal.
Bengaluru, August 12, 2025: Wipro Consumer Care & Lighting, in collaboration with Laqshya Media Group, has rolled out a month-long outdoor advertising blitz for its heritage brand Chandrika Soap, focusing on markets where Ayurveda remains an intrinsic part of daily life. The campaign spans Mangalore, Mysore, and both North and South Goa, reinforcing the brand’s promise of “Double Ayurveda for Double Benefits.”
Prominent billboards and bus queue shelters have been strategically placed in high-traffic locations such as Mysore’s Sayyaji Rao Road, Mangalore’s Kankanady Circle, and Goa’s Panjim riverfront. The creatives retain Chandrika’s iconic green-and-gold colour scheme while introducing a contemporary edge. Golden coconut oil imagery, lush backdrops, and celebrity brand ambassador Keerthy Suresh add a layer of authenticity, recognition, and visual appeal.
“At Wipro, we continually reimagine our brand to connect meaningfully with consumers. The Chandrika Soap OOH campaign, in partnership with Laqshya Media Group, reflects this vision. Rooted in Chandrika’s heritage of natural purity and wellness, the campaign brings our brand to life with renewed relevance, reinforcing trust and engagement in a dynamic market,” said Prasanna Rai, Senior Vice President, Wipro Consumer Care & Lighting.
The media strategy balances high-impact, attention-grabbing formats with frequency-driven placements to keep the brand top-of-mind. “Outdoor advertising is all about owning the right locations and delivering high-impact storytelling. In this campaign, our focus was to blend bold, high-visibility formats with frequency-led sites to create a powerful and lasting brand impression,” said Shalini Sankar, Senior Vice President & National Head – Business Development, Laqshya Media Ltd.
With widespread visibility across Karnataka and Goa, the campaign revitalises Chandrika’s heritage while inviting new consumers to experience its trusted natural purity.
About Chandrika Soap:
Chandrika Soap, a heritage brand from Wipro Consumer Care & Lighting, has been delivering the goodness of natural Ayurveda for decades. Known for its unique blend of coconut oil and Ayurvedic herbs, it is trusted by millions for its purity and skin benefits.