Penguin Sleep is built with advanced materials, ergonomic design, and a thoughtful approach to comfort.
Mumbai: Wooden Street, India’s leading home furniture and furnishing brand, is proud to announce the launch of its new in-house vertical – Penguin Sleep. With this launch, the brand takes a bold leap beyond furniture and into the world of sleep solutions, offering a premium mattress range that blends innovation, comfort, and storytelling like never before.
To mark this milestone, Wooden Street has rolled out a visually captivating AI-driven campaign that introduces Penguin Sleep not just as a mattress brand, but as a lifestyle upgrade. The campaign’s tagline, “Sleep Smart, Live Better,” sets the tone for a new era of sleep experience — one that is functional, emotional, and deeply personal.
In a soft launch narrative unlike any other, the campaign takes viewers on a surreal journey from the icy wilderness of Antarctica, where a group of penguins embark on an extraordinary voyage. Carried by a Wooden Street plank, they cross oceans and arrive in India — not just as wanderers, but as creators. Within the Wooden Street warehouse, they craft something magical — a mattress that feels like a warm, cozy hug. The campaign emphasized on – “Have you ever hugged a penguin? Now you can — because we made one for you to cuddle on.” To check out their campaign, you can head over their social media.
Penguin Sleep is built with advanced materials, ergonomic design, and a thoughtful approach to comfort. It’s more than just a sleep product — it’s an invitation to pause, reset, and embrace restful living.
Penguin Sleep mattresses will be available for customers to experience firsthand in all 100+ Wooden Street stores and across major online marketplaces, ensuring easy accessibility and a tactile, in-store engagement for curious shoppers.
As Wooden Street expands from stylish furniture to holistic home solutions, Penguin Sleep marks the beginning of a new chapter — one where design meets dreams, and comfort finds its most playful form yet.