A once-in-a-lifetime in-flight jam with King, Karma, and Ravi Gupta to celebrate Friendship Day
Mumbai, July 22, 2025: House of McDowell’s Soda is redefining friendship goals this Friendship Day with a first-of-its-kind celebration—Yaari Jam at 36,000 feet. Two lucky winners and their yaars will join rap sensation King, rapper Karma, and comedian Ravi Gupta for an exclusive live jam session aboard a chartered flight from Mumbai to Kolkata.
This mid-air celebration isn’t just about music—it’s about elevating the essence of friendship. The winners will not only enjoy this unforgettable flight experience but also get VIP access to the grand House of McDowell’s Soda Yaari Jam in Kolkata, featuring performances by King, Fossils, and Sanam, along with backstage passes and a luxury suite stay.
How to win the ultimate yaari experience
To earn a seat on this sky-high jam, fans must share their craziest, most unforgettable ‘first with friends’ stories by tagging House of McDowell’s Soda on Instagram. This unlocks a special microsite where entries can be submitted. The best story wins the exclusive Friendship Day experience.
Speaking on the campaign, Varun Koorichh, Vice President and Portfolio Head – Marketing, Diageo India, said,“We’ve jammed in clubs, grounds, and massive stages, but never in the sky. That’s how Yaari Jam at 36,000 feet was born. We wanted to create a moment that’s both meaningful and memorable—music in the clouds becomes the perfect metaphor for elevated friendships. With King, Karma, and Ravi bringing real stories of yaari to life, this isn’t just an event; it’s a heartfelt tribute to the friendships that shape us.”
King, the chart-topping rapper headlining the event, added,
“I’ve performed on countless stages, but jamming with friends at 36,000 feet is a first. Friendship and music go hand in hand, and with a brand that truly celebrates yaari, this feels personal. I can’t wait to see who joins me on this unforgettable journey.”
Echoing the sentiment, rapper Karma shared,
“Friendship has always been the rhythm of my life. We’ve made memories everywhere—cafés, rooftops, road trips—but above the clouds? That’s something special. I’m ready for laughter, endless conversations, and music that connects us mid-air.”
Comedian Ravi Gupta summed it up with excitement,
“No script, no stage—just a bunch of yaars jamming thousands of feet in the air. It’s going to be one fun ride!”
Think you and your yaars have what it takes to jam above the clouds? Share your story and turn your ultimate friendship moment into an unforgettable #FirstWithFriends experience.
About House of McDowell’s Soda
House of McDowell’s Soda is a brand that celebrates the timeless spirit of friendship through music, culture, and unforgettable experiences. From iconic jams across the country to unique initiatives like the Yaari Jam, the brand continues to create moments that bring people closer together.