The #TiedToYou campaign blends beauty, precious metals, fashion, and lifestyle into a premium, curated celebration of sibling bonds.
Mumbai, August 8, 2025: WOW Skin Science has announced a multi-brand collaboration with MMTC-PAMP, IS.U, and Pouls of Art to launch an exclusive Raksha Bandhan gift hamper. Designed to elevate the festival experience, the partnership unites four diverse categories — beauty, precious metals, fashion, and lifestyle — into a single curated gifting solution.
As part of the #TiedToYou campaign, the hamper includes WOW Skin Science’s premium beauty products, a MMTC-PAMP 10 gm Silver 999.9 Minted Coin Ganesh Laxmi, an IS.U fashion voucher worth ₹500, and a stylish fridge magnet from Pouls of Art. This cross-industry collaboration reflects a growing trend in festival marketing, where complementary brands join forces to offer consumers unique, value-rich experiences.
> “This collaboration represents our commitment to reimagining how brands can create meaningful festival experiences,” said Manish Chowdhary, Co-founder, WOW Skin Science. “We’re curating a complete celebration that honours the traditional sibling bond while embracing modern gifting preferences. Strategic alliances like this can deliver exceptional value and lasting memories.”
Leveraging each partner’s strengths, MMTC-PAMP adds heritage value with its precious metal expertise, IS.U introduces a fashion-forward element, and Pouls of Art brings lifestyle flair to the offering.
> “Raksha Bandhan is a celebration of love and family,” said Samit Guha, Interim CEO & CFTO, MMTC-PAMP. “This collaboration blends distinct categories to offer a thoughtful, high-quality gift that goes beyond the conventional.”
The campaign is being promoted via WOW Skin Science’s social media channels, with a giveaway encouraging participants to follow the brand, engage with the post, and tag their siblings. The activity has sparked significant organic engagement, with followers sharing personal Rakhi stories and sibling memories, turning the campaign into a genuine community conversation.
About WOW Skin Science
WOW Skin Science is a leading Indian beauty and personal care brand known for its premium, nature-inspired products. The company focuses on innovation, quality, and customer-centric experiences to deliver trusted wellness solutions.
Beyond the giveaway, WOW Skin Science has also launched special Raksha Bandhan product bundles available on its official https://www.buywow.in/rakhi offering consumers curated skincare and beauty solutions specifically designed for festival gifting.