EssenceMediacom to deliver full-funnel marketing, advanced analytics, and innovative content solutions to accelerate Nilkamal’s brand growth
Mumbai, 18 June 2025: WPP Media has been awarded the comprehensive media mandate for Nilkamal Limited, with EssenceMediacom leading across both digital and offline platforms. The win signals Nilkamal’s commitment to a digital-first, data-led marketing approach designed to drive accelerated brand growth, expand its reach among new-age consumers, and deliver measurable business outcomes.The partnership encompasses media planning, buying, digital strategy, and execution, positioning Nilkamal for a holistic full-funnel marketing journey. EssenceMediacom’s dedicated team for Nilkamal will harness WPP Media’s advanced capabilities in audience analytics, precision targeting, and agile campaign management to unlock scalable growth opportunities.Leveraging cutting-edge martech tools, including AI-driven audience segmentation and programmatic buying, EssenceMediacom will also explore innovative content formats such as interactive storytelling and immersive experiences, to deepen consumer engagement.> “We are excited to welcome Nilkamal to our growing portfolio of future-focused brands. This partnership allows us to blend strategy, creativity, and data to deliver impact across the funnel. With an emphasis on innovation and audience intelligence, we aim to build a bold and future-ready narrative for Nilkamal that drives lasting value,” said Navin Khemka, CEO – South Asia, EssenceMediacom.> Mr. Parekh, Managing Director, Nilkamal Limited, added, “We are glad to partner with WPP Media’s EssenceMediacom as we embark on this new chapter of our growth journey. The agency’s proven expertise in innovative, data-led strategies aligns perfectly with our vision for accelerated growth. Together, we look forward to creating engaging, insight-led campaigns that enhance our brand presence and deliver long-term value.”This collaboration underscores Nilkamal’s focus on future-ready marketing through digital innovation, consumer intelligence, and creative storytelling, strengthening its position as an industry leader in furniture and material handling solutions.
