Counterpoint survey ranks Xiaomi top in service speed, cost efficiency, and accessibility across India
New Delhi, September 15, 2025: Xiaomi India has emerged as a leader in after-sales service, according to a new consumer survey conducted by Counterpoint Research. The survey highlights Xiaomi’s ability to turn a common industry pain point into a competitive strength, with the brand ranking high on key parameters such as service speed, repair costs, and accessibility.
Xiaomi leads in service turnaround time, with 52% of customer issues resolved within just four hours, demonstrating the brand’s focus on delivering efficient support at scale. In a market where long wait times and repeat visits often frustrate customers, Xiaomi has set a benchmark for swift resolutions.
When it comes to repair costs, 37% of Xiaomi repairs were completed at under ₹1,000, making it one of the most cost-efficient service providers among smartphone brands. Transparent pricing, combined with lower repair costs, has reinforced Xiaomi’s reputation for affordability.
The survey also shows Xiaomi as the most accessible Android brand in India, with 89% of users satisfied with service center availability, reflecting the company’s deep retail and service network across the country.
Commenting on the findings, Mr. Sudhin Mathur, Chief Operating Officer, Xiaomi India, said: “Xiaomi’s strength lies not just in building great products, but in creating a truly connected ecosystem – one that feels complete only when users are genuinely satisfied. After-sales is no longer just about fixing problems – it’s about delivering a fulfilling ownership experience. We are honoured to be a trusted partner in this journey and deeply thankful to our community for choosing us, as we stay committed to consistently improving the experience.”
Based on insights from over 2,000 users across 28 cities, the survey reveals that while the industry still grapples with challenges like long wait times, repeat visits, and unclear pricing, Xiaomi’s customer-first approach continues to set new benchmarks for accessibility, affordability, and transparency in after-sales support.
About Xiaomi Corporation
Founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange in July 2018 (1810.HK), Xiaomi Corporation is a global consumer electronics and smart manufacturing company. The company’s vision is to “Make friends with users and be the coolest company in the users’ hearts,” with innovation, high-quality user experience, and honest pricing at its core.
Xiaomi is among the world’s leading smartphone companies, with approximately 685.8 million MAUs globally as of September 2024. The company has built the world’s largest consumer AIoT platform, with 861.4 million connected devices (excluding smartphones, laptops, and tablets). In October 2023, Xiaomi upgraded its strategy to “Human × Car × Home,” seamlessly integrating personal devices, smart homes, and automobiles.
Xiaomi products are sold in more than 100 countries and regions, and in August 2024, the company was included in the Fortune Global 500 list for the sixth consecutive year. Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index, and Hang Seng China 50 Index.
