Premiering 3rd August, the show follows 11 urban celebrity women navigating rural life in a transformative 60-day journey of simplicity, struggle, and self-discovery
Mumbai, July 29, 2025: Zee TV is set to refresh its daily primetime programming with the launch of Chhoriyan Chali Gaon, a new non-fiction reality show that blends spirited entertainment with emotionally rich storytelling. Premiering on 3rd August at 9 PM and airing daily from 9:30 PM, the show brings together 11 celebrity women from diverse backgrounds who leave their urban comforts behind to live in a rural Indian village for 60 days.
An adaptation of Zee Marathi’s acclaimed format Jau Bai Gavat, this Hindi version—produced by Zee Studios—forms a key part of Zee TV’s renewed brand philosophy Aapka Apna Zee TV, which focuses on rooted, relatable narratives.
Hosted by Rannvijay Singha, the show unfolds as a compelling social experiment, where participants are challenged to adapt to life without gadgets or luxuries. From milking cows and cooking on chulhas to engaging with villagers and managing daily chores, the celebrities experience the heart of rural India firsthand.
The participating celebrities include: Anita Hassanandani, Krishna Shroff, Aishwarya Khare, Sumukhi Suresh, Anjuum Faakih, Rameet Sandhu, Reha Sukheja, Erika Packard, Surabhi Mehra, Samriddhi Mehra, and Dolly Javed—each embarking on a personal journey that promises growth, emotional transformation, and authentic human connection.
Raghavendra Hunsur, Chief Content Officer, ZEE, said:
“Our Marathi original Jau Bai Gavat touched hearts with its honest portrayal of cultural immersion and emotional growth. With Chhoriyan Chali Gaon, we’ve taken that essence and reimagined it for a national audience, celebrating the fusion of modern womanhood with traditional village life.”
Mangesh Kulkarni, Chief Channel Officer, Zee TV, added:
“At Zee TV, we’re committed to formats that entertain while sparking introspection. This show captures the resilience of today’s women and the raw charm of India’s villages in a format that’s refreshing, real, and deeply engaging.”
With Chhoriyan Chali Gaon, Zee TV aims to redefine the daily non-fiction slot by offering viewers a consistent primetime experience that blends star power, simplicity, and emotional resonance. The show also presents a valuable opportunity for brands and partners seeking high-impact, emotionally engaging storytelling.
Catch the premiere on 3rd August at 9 PM, and tune in daily at 9:30 PM, only on Zee TV.
About Zee TV:
Zee TV, one of India’s leading Hindi entertainment channels, is known for its diverse and innovative programming that resonates with the evolving Indian audience. As part of ZEE Entertainment Enterprises Ltd., the channel continues to pioneer content that is culturally rich, emotionally compelling, and family-focused.