A powerful film directed by Ashish Panda celebrates water as India’s unifying lifeline, echoing ZeroB’s four-decade legacy in safe water solutions
Mumbai, July 16, 2025:Maximus Collabs, the creative agency known for weaving emotion into brand narratives, has partnered with ZeroB for its new campaign #BharatKaPaani. The film, underscored by a soulful jingle, brings to life a story that transcends caste, creed, and geography—reminding us that water is not just a resource, but a universal right and a symbol of unity.
With over 40 years of expertise in water purification, ZeroB renews its promise to ensure safe and pure drinking water for every Indian household, school, hospital, and factory. Bharat Ka Paani goes beyond showcasing a product; it reflects the deeper commitment to safeguard the nation’s health and well-being.
“Clean drinking water is not a privilege—it’s a right,” said Yogesh Bajpai, Executive Vice President & Business Head – ZeroB (Home & Commercial Water Solutions). “With Bharat Ka Paani, we reaffirm our mission that no home, no community, and no corner of India will be left behind when it comes to pure and safe water.”
The emotionally charged campaign is brought to life under the direction of acclaimed filmmaker Ashish Panda, known for his visually resonant storytelling. At the heart of the film is a jingle that lingers like a heartbeat, designed to evoke a sense of shared responsibility and hope.
Manisha Singh, Director at Maximus Collabs, shared, “Our creative north star was a single question—How do we make the audience feel water? The melody was not created to simply carry a message, but to become one. In a world that often divides, water is a unifier. This jingle hums that truth with every note.”
Through this campaign, ZeroB continues its journey of safeguarding India’s lifeline, while Maximus Collabs reinforces its mission of storytelling that moves hearts, not just markets.
About Maximus Collabs
Maximus Collabs is a purpose-driven creative agency specializing in cause communication, cultural storytelling, and content marketing. With a reputation for emotionally impactful campaigns, the agency partners with leading brands to craft narratives that inspire action and meaningful change.
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