With 60-minute delivery, home trials, and curated looks, ZILO sets a new benchmark for personalised, on-demand fashion shopping in India
Mumbai, 27 June 2025: ZILO, a next-generation fashion-tech startup, has secured $4.5 million in seed funding led by Info Edge Ventures and Chiratae Ventures. This capital will support ZILO’s mission to perfect its innovative hybrid supply model, strengthen brand partnerships, and expand beyond Mumbai into other major Indian cities by year-end.
ZILO reimagines fashion quick commerce by fusing the ease of online shopping with the flexibility and reliability of offline experiences. Through the ZILO app, customers can receive on-trend outfits from over 250 top brands, including Levi’s, Louis Philippe, United Colors of Benetton, Jack & Jones, Puma, AND, Biba, and many more, delivered in under 60 minutes—complete with options for Scheduled Home Trials and instant returns.
Unlike traditional e-commerce, ZILO’s platform stocks only current-season, high-demand styles, ensuring customers never face outdated inventory. During Scheduled Home Trials, users can order multiple sizes, try them on at home, and instantly return what they don’t want. A style runner waits up to 30 minutes for returns, completing the transaction only when the customer confirms their choice.
The Indian quick commerce market has surged from $0.5 billion in FY22 to $3.3 billion in FY24, highlighting a massive shift in how urban consumers define convenience. Recognising this shift, ZILO prioritises a seamless, personalised shopping experience—helping consumers quickly decide what to wear, choose when to receive it, and enjoy where to try it.
> “We founded ZILO to bring intentionality and delight back to fashion shopping,” said Padmakumar Pal, Co-Founder & CEO of ZILO, and former VP at Flipkart and Myntra. “Today’s platforms are either impersonal or overwhelming. We’re cutting through the clutter to make discovery joyful and shopping seamless, reliable, and curated—delivering fashion the way it should be.”
Bhavik Jhaveri, Co-Founder & CIO of ZILO, added: “Modern shoppers face a real challenge—not a lack of choice, but a lack of time, trust, and personalised experience. At ZILO, we’re rebuilding the shopping journey from scratch, making it faster, simpler, and more intuitive. Our Scheduled Home Trials let customers shop, try, and return in one smooth interaction.”
Investors’ perspectives:
Kitty Agarwal, Partner at Info Edge Ventures, said: “Padmakumar and Bhavik are redefining fashion discovery for the quick-commerce age with a strong focus on speed, personalisation, and trust. We believe ZILO will set new standards in convenience and customer experience.”
Anoop N Menon, Chiratae’s Consumertech Lead, commented: “Fashion discovery and experience remain broken online. ZILO’s experience-first approach can build a loyal online channel for discerning urban shoppers, addressing a gap we’ve observed through our investments in Myntra, FirstCry, and Lenskart.”
Key differentiators of ZILO:
Ask ZILO: Instant AI-powered styling supportStyle Planner: Curated outfit suggestions for every occasionScheduled Home Trials: Try-before-you-buy with immediate returnsHybrid Supply Model: Dark stores + brand store inventories for hyper-local, in-season choices
Launching in Mumbai with plans to scale nationwide, ZILO aims to offer 100,000+ styles by festive season, expanding into categories like footwear, accessories, and fashion jewellery. By prioritising freshness, curation, and instant gratification, ZILO is not only keeping pace with the quick commerce evolution but actively reshaping fashion retail in India—making it more intentional, delightful, and trustworthy for modern consumers.