The digital-first campaign celebrates individuality through six AI-reimagined musical styles, reinforcing Zuno’s innovative brand ethos.
Mumbai, 21st June 2025: On the occasion of World Music Day, Zuno General Insurance, a leading new-age digital insurer, broke away from conventional branded communication to launch “Safar Ye Chill Wala” — a unique musical experience blending individuality, creativity, and AI innovation.Developed in collaboration with Hashtag Orange, the initiative reimagines a single track across six distinctive musical genres — Bollywood Masala, Rap, Bhojpuriya Beats, Maharashtrian Folk, Tamil-style energy, and Rock. While the lyrics remain consistent, each AI-generated version offers a fresh emotional tone, echoing the idea that every journey is personal and every vibe unique.“Music brings people together, eases stress, and shifts perspectives — all values that align closely with Zuno’s mission,” said Ketan Mankikar, Vice President – Marketing, Zuno General Insurance. “With ‘Safar Ye Chill Wala’, we wanted to go beyond traditional campaigns and create something easy, breezy, and truly Zuno. It’s our way of celebrating healing, harmony, and individuality through music.”Now available on Zuno’s YouTube channel and social platforms, the campaign invites audiences to discover their personal “drive vibe”, vote for their favorite version, and share the experience.By fusing AI with musical diversity, Zuno General Insurance continues to position itself as an innovator, delivering fresh, engaging experiences that resonate with today’s digital-first audience.
its live on YouTube: https://youtube.com/@hi_zuno?si=ymutJtZTeJxKz6WO