Featuring Helly Shah and created by BC Web Wise, the campaign reframes freedom as everyday peace of mind through easy, transparent insurance solutions.
Mumbai, August 18, 2025: This Independence Day, Zuno General Insurance, a new-age digital insurer, has launched a fresh campaign that redefines freedom not only as a historical milestone but as a daily experience of living worry-free. With the theme of finding freedom from everyday anxieties, the campaign positions Zuno as a brand that makes insurance easy, friendly, and transparent, ensuring peace of mind for young, modern consumers.
Developed in collaboration with creative agency BC Web Wise and featuring actor Helly Shah, the campaign highlights the quiet relief people seek today—freedom from overthinking, second-guessing, and the constant stress of “adulting.” The spoken-word narrative reflects the insight that while “freedom” inspires, what people crave most is relief from everyday worries.
Ketan Mankikar, Marketing Head, Zuno General Insurance, said, “Freedom isn’t just about the past. It’s about how you feel right now. When you know life’s curveballs are covered, that’s when you feel truly independent. Zuno focuses on a similar belief—that insurance should be easy, friendly, and transparent, providing protection when you need it most.”
The campaign film closes with Helly Shah delivering the core message: “This is the freedom we actually need. The kind Zuno makes possible — easy, breezy, surely.”
By reframing independence as quiet confidence and everyday security, Zuno and BC Web Wise strengthen the insurer’s emotional connection with young audiences, blending functional protection with inspiring brand storytelling.
Anuja Bharadwaj, Associate Creative Director, BC Web Wise, added, “With this campaign, we wanted to capture Independence Day in a tone that resonates with how people experience freedom today. Helly’s spoken-word style gave us a warm, relatable way to show that protection and peace of mind are as essential as any other form of independence.”
About Zuno General Insurance:
Zuno General Insurance is a digital-first insurer committed to simplifying insurance for today’s consumers. With easy, transparent, and customer-friendly solutions, Zuno enables individuals to protect what matters most while enjoying the confidence and freedom to live worry-free.
Campaign link:
https://www.instagram.com/reel/DNXL_OPzIVk/?igsh=MW9sZW5tZXdjdWkxeQ==
