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7 in 10 urban Indians believe India is moving in the right direction; 7% surge in optimism levels – Ipsos What Worries the World October 2024 wave

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November 7, 2024
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7 in 10 urban Indians believe India is moving in the right direction; 7% surge in optimism levels – Ipsos What Worries the World October 2024 wave
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Worry around inflation and unemployment shows a double-digit increase

Mumbai: The Ipsos What Worries the World global advisor survey has happy tidings for India – India has emerged the 2nd most optimistic market, with at least 7 in 10 urban Indians (72%) believing their country is moving in the right direction, displaying a 7% surge in optimism over last month. In comparison, only 39% global citizens believe their country is headed in the right direction.

Singapore (81%) emerged the most optimistic market, while Peru (16%) was at the bottom of the heap in optimism levels. 

South East Asia including India and Latin America were the most optimistic markets in October, signaling stability from macro conditions.

Conducted monthly in 29 countries among 20,000 adults for over a decade, the Ipsos What Worries the World study offers an exceptional snapshot of world opinion on pressing global issues – what the public thinks are the most important social and political issues, drawing on more than ten years of data to place the latest scores in context.

Local worries

Worry around inflation (47%) and unemployment (44%) has seen a double digit surge of +17% and +14% respectively for urban Indians. Crop damage during monsoon has affected food prices and there is an increase in cost of living due to the wars, global economic slowdown. Though there is optimism and economic resilience seen among urban Indians.

“India is ranked 2nd in optimism with majority of urban Indians believing that India is well placed in surmounting tough global factors. The demographic dividend is keeping the local economy and growth steady due to the spur in domestic consumption and the festival season, when consumers splurge. Also the monsoons have been above normal. Though worry around inflation and unemployment have shown a double digit increase, which is extremely distressing. This will need some steps and reprieve from the government as cost of living is back as a major concern. Even job opportunities need a major thrust and planning. Some job cuts have been triggered by global factors and cost cutting by the corporates, to improve their bottomlines,” stated Amit Adarkar, CEO, Ipsos India.        

World worries

Global citizens were seen to be most worried about inflation (32%), crime and violence (31%) and poverty and social inequality (28%).  

Confidence around the state of the economy was a dismal 38% among global citizens. Even around how global markets are doing. Pessimism was seen to be rife.  

Methodology 

This 29-country Global Advisor survey was conducted between September 20th 2024 and October 4th 2024 via the Ipsos Online Panel system among 24,992 adults aged 18-74 in Canada, Israel, Malaysia, South Africa, Türkiye and the United States, 20-74 in Indonesia and Thailand, 21-74 in Singapore, and 16-74 in all other nations.The “Global Country Average” reflects the average result for all the countries where the survey was conducted. It has not been adjusted to the population size of each country and is not intended to suggest a total result.” The sample consists of approximately 1000+ individuals in each of Australia, Belgium, Brazil, Canada, France, Germany, Great Britain, Italy, Japan, Spain, Sweden, and the US, and approximately 500+ individuals in each of Argentina, Chile, Colombia, Hungary, Indonesia, Israel, Malaysia, Mexico, the Netherlands, Peru, Poland, Singapore, South Africa, South Korea, Thailand and Türkiye.The sample in India consists of approximately 2,200 individuals, of whom approximately 1,800 were interviewed faceto-face and 400 were interviewed online. The samples in Argentina, Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, Italy, Japan, the Netherlands, Poland, South Korea, Spain, Sweden, and the US can be taken as representative of these countries’ general adult population under the age of 75. The samples in Brazil, Chile, Colombia, India, Indonesia, Malaysia, Mexico, Peru, Singapore, South Africa, Thailand and Türkiye are more urban, more educated, and/or more affluent than the general population.The survey results for these markets should be viewed as reflecting the views of the more “connected” segment of these populations. India’s sample represents a large subset of its urban population — social economic classes A, B and C in metros and tier 1-3 town classes across all four zones. Weighting has been employed to balance demographics and ensure that the sample’s composition reflects that of the adult population according to the most recent census data.The precision of Ipsos online polls are calculated using a credibility interval with a poll of 1,000 accurate to +/- 3.5 percentage points and of 500 accurate to +/- 5.0 percentage points. For more information on the Ipsos use of credibility intervals, please visit the Ipsos website. Where results do not sum to 100 or the ‘difference’ appears to be +/-1 more/less than the actual, this may be due to rounding, multiple responses, or the exclusion of don’t knows or not stated responses The publication of these findings abides by local rules and regulations.The sample in India consists of approximately 2,200 individuals, of whom 1,800 were interviewed face-to-face and 400 were interviewed online using the IndiaBus platform.
Tags: Amit AdarkarIpsosmade in media

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